Business & Design Strategies in the Age of Metaverse, Web 3.0 and AI

IBM iX – Beyond the Hype

@ SQUARE, University of St. Gallen
31 May 2023 – 10:30 am | IBM iX

Register now

“We’re on the cusp of a seismic shift: the biggest change to the digital landscape, and culture, since the dawn of social media in the early 2000s.”

Emily O’Brien
Programme Director, Unilever Web3 Collective

Are you ready to discover the untapped potential of the metaverse, Web 3.0, and AI for your business? This event is designed to showcase the practical, real-world applications that lie beyond the hype, offering a wealth of inspiration, relevant insights, and valuable networking opportunities.

Explore ways to deliver value beyond the hype in metaverse. Discover more here.

What to expect:

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Agenda 31 May 2023

The first of two events in 2023, in cooperation with the University of St. Gallen at the SQUARE, will focus on the perspective of Business & Design Strategy. Join us for an immersive experience with keynotes, panel discussions, and breakout sessions that will help bridge the gap between rapid development and relevant use cases, in the present moment.


Guest arrival & networking

10:45 - 11:15

Opening keynote: Strategic view on the latest development, Mary Wallace (IBM)

11:15 - 12:15

Strategy panel discussion with Mary Wallace (IBM), Dr. Axel Nitschke (IBM), Prof. Thomas Rudolph (HSG), Coralie Lannelongue-Luger (SAP) and Matthias Plattner (Bank Julius Bär), moderated by Christina Frohn (IBM)

12:15 - 13:00

Lunch & networking

13:00 - 13:30

Keynote: An academic perspective on the Metaverse, Prof. Thomas Rudolph (HSG)

13:30 - 14:00

Keynote: Design view on the latest developments, Marko Thorhauer (IBM iX)

14:00 - 14:15

Coffee break & networking

14:15 - 15:00

Design panel discussion with Marko Thorhauer (IBM iX), Sarah Engel (IBM), Yvo Richner (Elaboratum), Adrian Furger (Samsung) and Prof. Dr. Johannes Schöning (HSG) moderated by Avdyl Haxhaj (IBM)

15:00 - 16:00

Breakout discussions


– Business strategy with Axel Nitschke (IBM)

– Gen Z PoV with Natalia Lima (IBM)

– Generative AI with Avdyl Haxhaj (IBM)

– Experience design  with Marko Thorhauer (IBM iX)

16:00 - 18:00

Apéro & networking

Discussion topics

  • How do leaders perceive the latest developments in the fields of Metaverse, Web 3.0 and AI?
  • What opportunities do leaders see for their businesses?
  • Where to start the journey?
  • How to unlock value?
  • How to consider social and ethical responsibility?

From technology solution providers to designers, senior managers, students, and professors to developers, all are welcome to engage in discussions about the future of the field and to find inspiration to drive innovation and progress forward.

Cooperation partner


Our Hosts & Guests

Jochen Bella-Ada
General Manager and iX Leader
IBM iX Switzerland

Christina Frohn
Associate Partner and Head of Enterprise Strategy
IBM Consulting DACH

Avdyl Haxhaj
AI & Analytics Business Leader
IBM Consulting EMEA

Mary Wallace
Retail, Place & Consumer Behaviour SME –
Global Centre of Competence
IBM Consulting UK

Prof. Thomas Rudolph
Full Professor of Marketing and Retail Management
University of St. Gallen

Marko Thorhauer
Executive Director and Practice Leader Experience Design & Mobile

Sarah Engel
Senior Managing Consultant and Trustworthy AI Leader
IBM Consulting EMEA

Coralie Lannelongue-Luger
Director Value Advisory
SAP Switzerland

Matthias Plattner
Head of Channels & Digital Solutions
Julius Baer, Switzerland

Natalia Lima
Consultant Digital Marketing Operations
IBM Consulting DACH

Dr. Axel Nitschke
Partner Enterprise Strategy, Leader Retail & Consumer
IBM Consulting DACH

Yvo Richner
Managing Consultant
Elaboratum Suisse GmbH

Guisanstrasse 20
CH-9010 St.Gallen

Information on parking Route planner

Don't hesitate to reach out!

Portrait André Lehmann
André Lehmann
Senior Director, Business Design Lead at IBM iX Switzerland
Isabelle Alina Mayer
Isabelle Alina Mayer
Managing Consultant, Enterprise Strategy at IBM Switzerland

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