IBM iX Salesforce Experience Lab

Stay at the forefront of innovation and explore exciting showcases! Hear directly from customers, network and explore the latest and greatest from Salesforce and IBM at the IBM iX Experience Lab Opening event on 20 March in Munich.

Apply now
IBMiX Salesforce Experience Lab Opening Stage

Unlock the power of AI + DATA + CRM + TRUST with Salesforce!

We bring an exclusive handcrafted experience to you at the IBM iX Salesforce Experience Lab. Hear directly from Salesforce experts how your organisation can leverage Data Cloud, Service Cloud / Field Service Lightning, and Generative AI to solve day-to-day business challenges.

Be essential. Develop a sustainable digital future.

Why attend?

Agenda 20 March

4.00 - 4.30 pm

Welcome & Check-In

4.30 - 4.45 pm

Introduction to IBM iX Salesforce Experience Lab & IBM Innovation Studio

Kai Grossmann, CEO, IBM iX DACH

Markus Rummler, Innovation Studio Lead, IBM

4.45 - 5.30 pm

Keynote: Unlock the Power of AI with Einstein 1 Platform and IBM watsonx 

Jan Pilhar, GenAI Lead, IBM

5.30 - 5.50 pm

Unlock Business Value with IBM State of Salesforce

Martin Pepper, VP, GM of IBM, Salesforce
Sriniva Rudrabhatla, EMEA Partner & Salesforce Service Area Leader, IBM

Explore ways to create more value from your Salesforce platform. Draw upon results from more than 3,400 global business leaders to help you leverage AI and industry solutions, transform into a unified, change-ready culture, and encourage innovation to thrive in 2024 and beyond.

5.50 - 6.00 pm


6.00 - 6.20 pm

How MOL increases efficiency and profitability with Gen AI

Istvan Mag, Head of Digital Factory, MOL

Learn how MOL revolutionizes customer engagement and boosts loyalty with Salesforce and IBM AI capabilities.

MOL Group is a leading international, integrated oil and gas company from Hungary. Operating across 6 countries with over 4 million customers and 120 fuel stations in Eastern Europe. Learn more here.

6.20 - 7.00 pm

See it in action: Retail Industry and Field Service showcases

Witness how to capitalise on Salesforce Data Cloud to anticipate and contextually respond to hyper-specialized shopper’s demands with richer data and Generative AI
Faruk Orman, Salesforce Industry Lead Manufacturing & Industrial, IBM

Explore how a Salesforce-orchestrated interplay between AI, human agents, and customers can turn offer distinctive value opportunities in Field Service
Andreas Andresen, Salesforce Industry Lead Consumer Products & Retail, IBM

7.00 pm

Networking reception


Meet our line-up

István Mag
Head of Digital Factory, MOL Group | Digital Factory

Bild eines Mitarbeiters

Kai Grossmann

Bild eines Mitarbeiters in Sakko und mit Bart

Jan Pilhar
GenAI Lead, IBM

Register now to secure your spot for an unforgettable event!

Plan your trip

IBM Watson Center Munich

Mies-van-der-Rohe-Straße 6
80807 München

Route planner

You want to know more? Contact our IBM iX Salesforce experts.

Fabian Link
Executive Director, Salesforce Practice Lead DACH, IBM iX Berlin
André Jansen
Senior Director Salesforce Marketing Services, IBM iX Berlin