GOLD: The Doka online shop won the gold SAP Quality Award.
[industry-tags] [service-tags] [technology-tags]
In collaboration with iBM iX, Doka has reinvented its business model and built a strong online presence.
Fierce competition in the construction industry is squeezing profits and margins. The opportunities offered by digital transformation have not yet been exhausted. Despite the expectation that online sales will account for 25% of turnover by 2030, hardly any providers have online shop systems as yet. The establishment of a strong digital B2B platform is therefore a clear competitive advantage for Doka and is setting new standards
With an e-commerce strategy and a digital roadmap, IBM iX has converted the Doka business into an omnichannel enterprise. The new online shop based on SAP Customer Experience was integrated into Doka’s Enterprise Resource Planning (ERP) system and connects to SAP applications that process production data. Extensive automation of orders also increases productivity and saves valuable time for the sale staff.
The new business model, including e-commerce, makes it easier to work with Doka and ensures competitiveness. Customers can shop with one click – an important step for the construction industry. Automation has also led to enormous cost savings and freed up capacity for handling complex enquiries. Experiences of the shop system are consistently positive: it enables smooth ordering processes and error-free administration.
“Thanks to agile project management with Scrum, we were able to achieve project success quickly and also convince critical stakeholders to support the digitisation of our company.”
“We are confident that our strategy will pay off in the form of cost reductions, higher profit margins, a broader customer base and increased customer satisfaction.”
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