de
Contact

Banking and Financial Services

With digital and industry experts and partnerships with leading technology providers, IBM iX supports banking and financial services companies in their digital transformation.

Our services for the industry

Banking 2.0: A new digital
Banking Experience

Man standing at a station with his phone.

Personal & digital: Focus on the Customer Experience

For customers, real added value is created through positive and personal interactions. Customer experiences from other industries serve as a basis for evaluating the experience and service demands of banks and financial service providers.

 

The focus is on a digital, personalised Customer Experience based on customer needs and market benchmarks.

Two people looking at a tablet

Digitisation as an opportunity

Digitisation is infiltrating every area of banking – both in the private customer and business customer segments. Strong competition, high cost and innovation pressure, and increasing regulation are presenting banks and financial service providers with additional challenges.

 

At the same time, this transformation process offers the opportunity to think about customers from the outset when redesigning products and services and to leverage new market potential.

Group of women in a casual meeting.

Save time & money with tailored innovations

We help our customers innovate the future of banking: With a holistic view of their business model, products, services and Customer Experiences. This is part of our DNA.

 

With an interdisciplinary team of banking experts, consultants, developers and designers, we bring innovations to market quickly together with our customers.

Three people discussing something over post-its.

“Good Experience is Good Business.”

We combine 100 years of IBM tech expertise with cross-functional teams, an agile way of working and industry know-how to create experiences that inspire customers in the long term.

 

Using the right tools and methods, we can optimise content, assets and touchpoints in terms of customer value. This creates a holistic Customer Experience and minimises the chance of losing customers.

Costumer-centric solutions for a
complex market environment

Customer centricity with contextual Banking

Our comprehensive toolset gives you a 360-degree view of your customers and their journeys, so that needs can be identified and addressed in time. In addition, we support you in generating reliable insights based on jointly defined KPIs and internal benchmark data.

Metaverse and Web3 are an opportunity

The terms Metaverse and Web3 are on everyone’s lips. Is this just a short-term trend or are we experiencing what the future of financial transactions and assets will look like? We give you strategic orientation which use cases are already relevant for banks today and where there are approaches for new business areas. We support you in the realisation of your Metaverse offerings: from the creation of 3D assets and identities, solutions around wallets and NFT’s to powerful platforms for your Metaverse presence.

Developing sustainable banking offerings

Sustainability is already a key decision criterion for bank customers when purchasing products and is thus becoming a differentiating factor for banks. At present, however, banks often fail to translate this into their service offerings. With the help of our “IBM Garage for Sustainability”, IBM iX methodically supports clients in the user-centric development of sustainable banking products and services. From the initial idea, through consulting, to innovative implementation: With us, banks achieve a presentable prototype that inspires customers and decision-makers in just a few weeks.

Marketing Intelligence and Automation

Proven AI models enable dynamic identification of life events, product propensity or churn probabilities for a more targeted approach to new and existing customers. Developed on the basis of these dialogs, “Next Best Actions” are established in the right sales channel – whether digital, stationary or telephone.

Strategic development of ecosystems

Our consultants support you in the strategic development and orchestration of ecosystems and partner networks. This includes the identification of new business potentials, the development of new products and services as well as the development of new customer groups and their preferred touchpoints.

Shaping the digital transformation in Banking sustainably together

IBM iX supports companies in the financial sector in establishing agile working methods through the restructuring of their own business model. Banks and other financial service providers are now striving to implement their own digital ecosystems, integrate themselves into them, and learn a new way of dealing with data. This allows them to understand their customers’ needs and offer them customised solutions that go far beyond the traditional product portfolio of a bank and extend their own value chain to the maximum. IBM iX accompanies you as a partner on this journey.

Further links and information

innovative-banking.com

Further insights into the
banking and finance sector

Data moving from one source to another.

From a headless CMS to a DXP – the path to creating the ideal digital customer experience

Learn more
Illustration von einer Glühbirne, Blättern, Weltkugel und Mensch auf grünem Hintergrund

Sustainability in the design process

Learn more
Eine Gruppe von Menschen sind in einem Raum - V

Target Operating Model: Treat your business with an update

Learn more
Women working on laptop at a coffee table in a café

3 steps to an Experience Strategy

Learn more

Ready to transform
your business?

We have decades of experience in the banking and financial sector. Talk to our experts.

Klaus Eitelbuss
Executive Director Consulting & Expert Services IBM iX
XING profile

IBM iX

The Experience Agency
of IBM Consulting
Subscribe
Initiatives
Global network
Community
Newsletter

Fresh breeze for your inbox: Stay up to date on news, events and thought leadership topics from the digital world.

© 2024 IBM iX