Banking and Financial Services

With digital and industry experts and partnerships with leading technology providers, IBM iX supports banking and financial services companies in their digital transformation.

Our services for the industry

Banking 2.0: A new digital
Banking Experience

Costumer-centric solutions for a
complex market environment

Customer centricity with contextual Banking

Our comprehensive toolset gives you a 360-degree view of your customers and their journeys, so that needs can be identified and addressed in time. In addition, we support you in generating reliable insights based on jointly defined KPIs and internal benchmark data.

Metaverse and Web3 are an opportunity

The terms Metaverse and Web3 are on everyone’s lips. Is this just a short-term trend or are we experiencing what the future of financial transactions and assets will look like? We give you strategic orientation which use cases are already relevant for banks today and where there are approaches for new business areas. We support you in the realisation of your Metaverse offerings: from the creation of 3D assets and identities, solutions around wallets and NFT’s to powerful platforms for your Metaverse presence.

Developing sustainable banking offerings

Sustainability is already a key decision criterion for bank customers when purchasing products and is thus becoming a differentiating factor for banks. At present, however, banks often fail to translate this into their service offerings. With the help of our “IBM Garage for Sustainability”, IBM iX methodically supports clients in the user-centric development of sustainable banking products and services. From the initial idea, through consulting, to innovative implementation: With us, banks achieve a presentable prototype that inspires customers and decision-makers in just a few weeks.

Marketing Intelligence and Automation

Proven AI models enable dynamic identification of life events, product propensity or churn probabilities for a more targeted approach to new and existing customers. Developed on the basis of these dialogs, “Next Best Actions” are established in the right sales channel – whether digital, stationary or telephone.

Strategic development of ecosystems

Our consultants support you in the strategic development and orchestration of ecosystems and partner networks. This includes the identification of new business potentials, the development of new products and services as well as the development of new customer groups and their preferred touchpoints.

Shaping the digital transformation in Banking sustainably together

IBM iX supports companies in the financial sector in establishing agile working methods through the restructuring of their own business model. Banks and other financial service providers are now striving to implement their own digital ecosystems, integrate themselves into them, and learn a new way of dealing with data. This allows them to understand their customers’ needs and offer them customised solutions that go far beyond the traditional product portfolio of a bank and extend their own value chain to the maximum. IBM iX accompanies you as a partner on this journey.

Further links and information

Further insights into the
banking and finance sector

Ready to transform
your business?

We have decades of experience in the banking and financial sector. Talk to our experts.

Man in white shirt in glasses, smiling.
Ilker Uzkan
Banking Lead DACH, IBM iX