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Simplify buying. Accelerate growth.

At IBM iX, we create buying experiences that combine human insight and AI-driven intelligence, designed to be intuitive for customers, simple to manage for your teams, and built to scale with your business.

Discover our services Solutions for your starting point

Why traditional commerce needs a rethink

The traditional rules of digital commerce were written for a world of predictable funnels, fixed product catalogs, and single-channel transactions. Those rules no longer apply. Buyers no longer move in straight lines. They research online, engage across channels, and expect seamless experiences from start to finish. Yet many businesses are stuck with:

  • Rigid, single-channel platforms
  • Fragmented customer data
  • Legacy architectures that resist change
  • Manual processes slowing teams and frustrating buyers

The result? Missed conversions, lost deals, and eroding customer loyalty.

At IBM iX, we believe buying should be effortless. That’s why we help clients to rethink and simplify their digital commerce ecosystems. With scalable architectures, intelligent automation, and human-centered design, we turn complexity into clarity.

Three core principles to rewrite the rules

  • Experience over process

    Prioritising intuitive, frictionless buying journeys that adapt to customer expectations, not system structure.

  • Flexibility over rigidity

    Leveraging composable architecture to evolve quickly, integrate efficiently, and support diverse go-to-market models.

  • Insight over assumption

    Decisions driven by real buyer behavior, system usage, and performance feedback, supported by AI to identify patterns at scale and respond with precision.

Our approach: Invisible complexity. Visible simplicity.

Behind every seamless experience lies a
foundation of systems, processes, and
intelligence. We help you strengthen these
hidden foundations, so your customers feel
the difference, even if they never see it.

Commerce Foundations

Build robust backend systems that ensure stability, security, and scalability.
This includes transactional engines, APIs, and platform layers that power
efficient operations and seamless integrations.

Product Experience Management

Centralise and structure product data to deliver consistent, channel-
optimised content across touchpoints, enabling product discovery,
specifications, and conversion-driving presentation.

Purchasing & Fulfillment Processes

Streamline your order-to-delivery pipeline to reduce operational overhead,
enable fast processing, and deliver a smoother post-purchase experience for
customers.

Sales & Service Processes

Optimise internal workflows for sales and customer service, ensuring your
teams can support buyers efficiently across quoting, ordering, and support
channels.

Customer Management

Consolidate fragmented customer data into unified profiles. This supports
personalized interactions, targeted marketing, and context-aware service
across the customer lifecycle.

Intelligence Tools

Apply real-time analytics and AI-driven insights to monitor buyer behavior,
identify bottlenecks, and drive continuous optimisation across channels and
processes.

Client projects: Simplifying commerce and driving measurable outcomes

Services to build unified, scalable Commerce

IBM iX offers a full suite of services to help
businesses modernise digital sales, simplify
operations, and unlock growth, step by step
or end-to-end.

Book a consultation

Commerce Advisory

Platform selection, architecture planning, and delivery strategy, guided by people who’ve done it before, not just read about it.

Experience-Led Discovery

Through workshops and collaborative scoping, we translate real user needs and business goals into actionable, buildable commerce requirements.

Read “Lessons from B2B UX excellence” for evidence-based UX insights.

Composable Commerce Solutions

We design and implement modular systems that match your business setup, whether you’re starting from scratch, working within a legacy environment, or evolving both.

Digital Retail & PXM

We structure product, pricing, and catalog data to power efficient content management, support localised campaigns, and simplify multi-brand operations.

Omnichannel B2B & Order Automation

Enable complex B2B sales flows, including quotes, approvals, reorders, and contracts across both – online and offline channels – with smart automation behind it.

Subscription & Recurring Models

From replenishment to usage-based billing, we help businesses build scalable logic to support recurring revenue models tailored to real buying behaviors.

Intelligent Commerce Enhancement

We apply AI where it adds value to optimise content, accelerate decisions, and improve backend efficiency.

Customer Portals & Service Tools

We enable self-service portals that give customers control over orders, accounts, and support, working across B2B and B2C environments.

Storefront Modernisation

Upgrade the frontend experience using modern frameworks and headless architecture without having to rework the entire backend.

Accelerators: Faster results with proven tools

Our in-house accelerators help teams move faster
by providing ready-made building blocks for
common platform needs.

  • Experience Orchestration

    Modular tools and best practices to quickly launch flexible, AI-enabled commerce platforms.

  • IBM Consulting Advantage

    An AI-supported platform that streamlines discovery, analysis, and decision-making with automated tools and domain-specific assistants.

  • Commerce Navigator

    AI-powered tools to automate tasks, support smarter decisions, and accelerate commerce transformation with real-time insights.

  • SDLC Assistants

    An AI-based assistants that automate software development—from user stories to testing—helping teams deliver faster with consistently high quality.

Powered by leading
commerce and
experience platform
partners.

Solutions for your starting point

  • Greenfield: Build new from the ground up

    If your current platform has reached its limits or you’re entering a new market, Greenfield is the right starting point. We help you build a completely new, scalable platform, free from legacy constraints, designed around your current and future needs.

  • Brownfield: Modernise what you have

    For businesses looking to improve their customer-facing experience without overhauling backend systems. We help modernize your storefront and frontend layer, while keeping existing backend systems intact and connected via APIs

  • Backend Composability: Make your core agile

    Backend composability helps you transform your core systems step-by-step. By decoupling essential commerce functions into API-connected services, you gain flexibility to scale, integrate new technologies, and modernise selectively without major disruptions.

  • Storefront Modernisation: Frontend first

    If your frontend lags behind but backend systems still meet operational needs, we help modernise the storefront layer. This improves UX, performance, and responsiveness quickly, without committing to a full replatform.

Ready to rethink your digital Commerce strategy?

Get a free consultation, tailored to your company’s individual situation.

Get in touch

Edwin Denk
Director Solutioning & Practice Leader
+43 676 4384080

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