Retail & Consumer Goods

Consumers today want it all: holistic shopping experiences across all channels, personalised offers and sustainability.

At IBM iX, we develop and orchestrate digital customer experiences end2end. Thanks to our deep industry expertise, we know the specific challenges of companies and customers in the Retail and Consumer Goods industry.

Our services for the industry
“Direct to Consumer” Strategies

D2C is more than just an additional sales channel and has implications for the entire company organisation. We think holistic strategies for the expansion of your direct sales at all points of sale.

Omnichannel Strategies

Do you want to offer your customers a seamless, consistent customer experience across all channels? We help you integrate the most modern and flexible eCommerce technologies into your IT infrastructure.

Sustainability Strategies

“For 51% of CEOs, sustainability is now the biggest business challenge.” We partner with you to develop a long-term, customised plan to achieve your sustainability goals.

Technical Advisory

Thanks to long-standing tech partnerships in the areas of experience, sales, CRM and commerce, we have the expertise and appropriate technological solutions to transform your business.

Digital Experience Platforms (DXP)

Digital Experience Platforms help to offer a new level of personalisation and interaction. Thanks to our world-leading tech partners, we can implement the best technologies and software right away.

Customer Data Platform (CDP)

Hyper-personalisation and the merging of data silos are the basis for unique customer experiences. We support you in the implementation of state-of-the-art Customer Data Platforms.

Digital Asset Management (DAM)

Today, it is crucial to be able to use existing digital media quickly and flexibly. Based on your specific use cases, we implement the appropriate DAM system.

As part of the Power of Demand initiative, we opened the IBM Consumer Lab in the IBM iX Studio Dusseldorf to drive the consumer & retail industry into the future. The IBM Consumer Lab is a physical collaboration space, where we explore the latest retail and cross-industry trends, share success stories and learnings with selected clients, ecosystem partners, and colleagues.

Explore the key takeaways of the official opening and learn more about upcoming events and meetups at the new place to be for the retail and consumer sector.

Women speaking on stage flodded in purple and blue

Watch the highlights of the exclusive opening event on 9 November 2023 in Dusseldorf

Our events

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Any questions? Get in touch.

Mirko Wilms
Client Manager IBM iX DACH
Picture of IX Studio Düsseldorf
IBM iX Studio Dusseldorf
Plange Mühle 1, 40221 Dusseldorf

Entering new dimensions of the digital experience with IBM iX

Retailers, brands and consumer goods companies are facing new market dynamics and consumer expectations. We believe that companies should be focused in this environment and use technology as a differentiator to enable customers to shape their own shopping journey. This starts with understanding what customers really want – to a holistic, consistent experience across all channels. With our many years of expertise from numerous projects, the global footprint of IBM Consulting and the tech power of IBM, we accompany you in making shopping a sustainable experience and your own business more resilient.

Further links and information

IBM Institute for Business Value

Revolutionize retail with AI everywhere

Read the new IBM IBM Consumer Study 2024 for the latest research insights.

See report

Shared success stories in the retail sector

Further insights into the retail industry

We have decades of experience in the retail sector. Talk to our experts.

man in blue grey shirt
Thomas Kaindl
Chief Customer Officer Consumer, IBM iX DACH
Christian Miething
Associate Director Retail & Consumer Goods, IBM iX Berlin