Consumers today want it all: holistic shopping experiences across all channels, personalised offers and sustainability.
At IBM iX, we develop and orchestrate digital customer experiences end2end. Thanks to our deep industry expertise, we know the specific challenges of companies and customers in the Retail and Consumer Goods industry.Our services for the industry
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Digital Experience: Turning customers and employees into fans
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Seamless Customer and Employee Experiences
D2C is more than just an additional sales channel and has implications for the entire company organisation. We think holistic strategies for the expansion of your direct sales at all points of sale.
Do you want to offer your customers a seamless, consistent customer experience across all channels? We help you integrate the most modern and flexible eCommerce technologies into your IT infrastructure.
“For 51% of CEOs, sustainability is now the biggest business challenge.” We partner with you to develop a long-term, customised plan to achieve your sustainability goals.
Thanks to long-standing tech partnerships in the areas of experience, sales, CRM and commerce, we have the expertise and appropriate technological solutions to transform your business.
Digital Experience Platforms help to offer a new level of personalisation and interaction. Thanks to our world-leading tech partners, we can implement the best technologies and software right away.
Hyper-personalisation and the merging of data silos are the basis for unique customer experiences. We support you in the implementation of state-of-the-art Customer Data Platforms.
Today, it is crucial to be able to use existing digital media quickly and flexibly. Based on your specific use cases, we implement the appropriate DAM system.
Retailers, brands and consumer goods companies are facing new market dynamics and consumer expectations. We believe that companies should be focused in this environment and use technology as a differentiator to enable customers to shape their own shopping journey. This starts with understanding what customers really want – to a holistic, consistent experience across all channels. With our many years of expertise from numerous projects, the global footprint of IBM Consulting and the tech power of IBM, we accompany you in making shopping a sustainable experience and your own business more resilient.
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