Customer Data Platforms: Why they matter now

Data is the key to a successful Customer Experience. Why? Read more in our free CDP white paper.

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A scalable platform for valuable insights and customer data

Customer Data Platforms (CDP) have become essential to today’s marketing. For good reason: only by collecting and managing data can you gain a deeper understanding of your customers’ needs, buying behaviour, and history – and thus target your customers individually with your products and services.

CDPs can be used to create personalised experiences through a variety of data and profiling. This ranges from an automated personalised approach in e-mails – sent at the optimal time for each individual – to customised offers.

IBM iX is your partner for digital and data-based solutions

Sounds exciting? Then start together with us now! We have decades of expertise and work hand in hand with leading global technology partners. Together, we analyse the requirements for implementing a Customer Data Platform in your company, make recommendations and accompany the integration of the selected solution.

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Questions? Talk to our business expert Annojan Vageeswaran about your CDP solution.

Omar El Agrebi
Director Sales & Alliance | Adobe GTM Lead DACH