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Digitisation in Healthcare

Electronic patient records, digital vaccination proof or therapy support via app – these are just a few examples of digital transformation. And the potential is not even close to being exhausted.

We support players in healthcare and life sciences in their digital transformation. Together, we work on products and services that put people at the centre.

Our services for the industry

Digital Experiences: For a future of the
world of health with a future

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More health through digital innovation

Today, health data is measured and transmitted via app, consultations take place online, and the exchange between doctors and health insurers is digital. This shows us how digital technologies have already changed the healthcare sector.

 

One thing is clear: they won’t solve the lack of specialists or the shift toward more prevention. But without them, it will be more difficult. That’s why the German government has passed the first laws in recent years to drive digital transformation forward. One of these is the electronic patient record (“Elektronische Patientenakte,”, ePA).

Gruppe von Leute, die lachend einem Vortrag zuhören.

Connecting all players in the healthcare system

Knowledge helps in healthcare. And the IBM Health Platform provides this knowledge by networking all the services and players in the healthcare sector. Every day, we work on making the digital platform even more user-friendly.

 

In the meantime, various offerings on the IBM Health Platform are linked with each other, such as e-prescription, KIM, TIM and digital vaccination proof (CovPass).

Illustration of a box with circles entering and exiting.

Future of Health: Rediscover business models

The digital transformation is putting established business models to the test and offering completely new opportunities. With digital health applications (“Digitale Gesundheitsanwendungen”, DiGA), for example, digital services can also be prescribed and reimbursed by health insurers for the first time. The biggest challenge here: meeting the needs and expectations of users.

 

New digital business models being discussed or already implemented in healthcare include:

 

  • Healthcare-as-a-Service (HaaS)
  • Digitisation of care
  • Value-based
  • Ecosystem integration
  • Business-beyond-the-pill

Turning ideas into results together

The healthcare sector is still very fragmented. There are too many different interest groups and isolated solutions that are not networked with each other. Trust between the individual players is therefore the key factor for a successful healthcare experience.

 

We bring together all participating partners in the healthcare industry. So that together we can also master this challenge on the way to an optimal healthcare experience.

From a single source: Seamless
Experiences for Healthcare

IBM Health Garage

The IBM Garage is an end-to-end model for accelerating digital transformation. Here, we bring together experts and partners from the healthcare industry to jointly identify problems. We offer the right technologies, solutions and processes – from the initial concept to market launch and beyond. Our goal: “Speed to value”.

 

The IBM Garage can take place at our customers’ premises in teams consisting of their experts and ours, or together in our Health Industry Lab in Berlin. In an initial free workshop, we are happy to develop initial solution approaches and inspire you to do more in our “Lab”.  Learn more now!

Data strategies and data-driven solutions

In almost no other industry like the healthcare industry is data so important, but also so sensitive. We help not only to develop the right data strategy, but also to find and implement the appropriate technologies. Our guiding principle here is that, while adhering to the highest security and data protection standards, a good healthcare experience remains the ultimate goal.

Experience Design and Usability Test

A website or app can have great features, but if the user experience is too complex, it won’t catch on. The result: users bounce. That’s why we develop and test intuitive user interfaces that ensure a seamless healthcare experience and relieve employees.

App development

Whether data entry and transfer, appointment booking or customer contact – smartphone apps simplify the exchange between all parties involved and make internal processes clear. We develop applications that make customers feel well taken care of at all times. In doing so, we always adhere to the highest possible standards of data protection and security.

 

We can also ensure the connection and integration of the ever-growing building blocks of healthcare through direct access to the services on the IBM healthcare platform. These include ePA, MIOs, KIM and other components essential for future solutions.

Platform solutions

Building a platform business? No problem with us. Whether it’s creating your own platform for service offerings or linking offerings to existing platforms – we’re happy to help. In some cases, we can also use one of the many platforms we understand, such as Adobe, SAP, Salesforce, Magnolia, Coremedia or the teamplay digital health platform connect.

Go-to-market Support

The best solution is of no use if employees, partners and end users are not aware of it. That’s why we also support our customers’ digital transformation with accompanying communications. From small explainer videos to large-scale campaigns, from content strategies to omnichannel marketing with marketing automation.

We accompany the digital transformation end-to-end

Digital transformation does not just mean digitising an analogue process. It changes much more. But the digitisation of the healthcare industry in Germany is only just picking up speed. Because of the still strong sector boundaries, the multitude of regulations and the sensitivity of the data, the transformation here faces special challenges.

Our team of healthcare experts is close to the heart of developments. From networking events in the IBM Health Industry Lab to close cooperation with gematik, health insurance companies, hospitals, patient representatives and research. We not only help our customers’ projects become reality, but also accompany them through all areas of digital transformation.

Further links and information

IBM Gesundheit
IBM Health Industry Lab
IBM Healthcare
IBM News – Der digitale Impfnachweis
IBM News – Die elektronische Patientenakte

Shared success stories
in the health sector

Bild von zwei Smartphones mit geöffneter CovPass-App

CovPass: Digital Vaccination Proof

Learn more
Illustration with two smartphones showing the BARMER app

BARMER Digital Health Experience Transformation

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Smartphone held in hand with the HealthAdvisor app opened

HealthAdvisor: An AI-based app for personalised stroke prevention

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A woman holding a tablet and viewing the TheraKey website on the screen.

TheraKey: Digital therapy support with generative AI

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Further insights into the
healthcare industry

Health Lab Berlin

Health Lab opening in Berlin - a creative lab for the health industry

Learn more
Bild während der Podcastaufnahme

Digital Insurance Podcast – Smarte Technologien für bessere Customer Experience

Learn more
Eine Frau und ein Mann sitzen am Tisch und schauen auf ein Dokument

Digital health insurance - how user-centricity doesn’t become an innovation trap

Learn more

Ready to transform
your business?

Wir verfügen über jahrzehntelange Erfahrung in deiner Branche. Sprich mit unseren Expert*innen.

We have decades of experience in your industry. Talk to our experts.

Ingo Werren
Ingo Werren
Director Digital Health, IBM iX Berlin
+49 174 9966 814
Oliver Keigel
Oliver Keigel
Director Healthcare & Life Sciences, IBM iX Berlin
+49 174 9966933

IBM iX

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