Hi, nice to meet your expectations!

We are IBM iX: consultancy, digital agency, design studio and tech company all rolled into one.

In collaboration with our customers, we are working on the people-centred experiences of the future.

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With empathy, passion and creativity, we advise our clients and collaborate on an equal footing.

How do we design digitalisation today so it continues to inspire people tomorrow?

Holistic, sustainable, user-centric. If we create positive interactions and real added value for people, then we are all on the right track.

The creator’s mindset is crucial. Bringing the digital world to the next level requires experts with in-depth knowledge of business, methods, design, technology and industry, as well as a team approach, curiosity, passion and a pinch of disruptiveness. In other words: renegades and realists.

How we work
Let’s make the digital world better together.
Portrait of Tanja Waldeck

Tanja Waldeck
IBM iX Leader DACH

“Balancing family and work has made me a master of organisation. It also constantly challenges me to see things from a different perspective. If things are dropped, it makes room for completely new opportunities.”

Portrait of Markus Dietrich

Markus Dietrich
CEO IBM iX Dusseldorf, Austria & Croatia

Portrait of Elke Roettgen

Elke Röttgen
COO IBM iX Berlin

Portrait of Daniel Simon

Daniel Simon
Chief Design Officer IBM iX Europe

“My children are the best coaches. You test something, make mistakes, get back up and then do it better than before. This is also my maxim at work: don’t hesitate to face challenges, don’t be afraid of making mistakes – this behaviour not only impedes quality but also joy and progress.”

Portrait of Antje Kruse-Schomaker

Antje Kruse-Schomaker
Studio Lead IBM iX Hamburg & IBM Design Principal

“As a member of a vocal group, I know how important it is to listen to one another. When I work with customers on sustainable solutions, we also create the best results by responding to each other.”

Portrait of Kai Grossmann

Kai Großmann
CEO IBM iX Berlin & Switzerland

“Besides my job, I love sports – preferably outdoors. I try to apply the rules that apply there just as much in my private and professional life: See every challenge as an exercise in improving yourself.”


Portrait of Katina Sostmann

Katina Sostmann
Executive Director Health iX & IBM Design Principal

“In a world where diversity is becoming increasingly important, I see myself as a diplomat who moderates between various stakeholders and disciplines in order to achieve the best possible result – especially when it comes to the issue of digital health.”  

Portrait of Annojan Vageswaran

Annojan (Ajay) Vageeswaran
CSO IBM iX Dusseldorf, Austria & Croatia

Portrait of Katja Klueh

Katja Klüh
Energy, Utilities, Telco & Media Industry Lead IBM iX DACH

Portrait of Judith Brehmer

Judith Bremer
Marketing Lead IBM iX DACH

Portrait of Dominik Multhaupt

Dominik Multhaupt
Executive Director Public Sector IBM iX Berlin

Portrait of Benjamin Geckle

Benjamin Geckle
Executive Director Engineering, Data & CRM IBM iX Berlin

Portrait of Marko Thorhauer

Marko Thorhauer
Executive Creative Director IBM iX Berlin & IBM Design Principal

“Digital is teamwork. I get excited when everyone does their best to make the digital world that little bit better.”

Portrait of Samira Imsirovic Kaya

Samira Imsirovic-Kaya
CTO IBM iX Dusseldorf, Austria & Croatia

Portrait of Klaus Oberlehner

Klaus Oberlehner 
Managing Partner IBM iX Dusseldorf, Austria & Croatia

Portrait of Sebastian Kubitschko

Sebastian Kubitschko
Director Tech Alliances & Strategic Research IBM iX Berlin

Portrait of Julius Habenschuss

Julius Habenschuss
Business Development Lead Public Sector IBM iX Berlin

Stephan Haagen
CFO IBM iX Berlin & Cluster Focal Public Sector

Travelling broadens the mind – it has always been my passion. These experiences have also often helped me to resolve challenging situations for the better.

Portrait of Jan Gessenhardt

Jan Gessenhardt
CIO IBM iX DACH, Insurance & Health Industry Lead IBM iX DACH

Portrait of Petra Linder

Petra Lindner
Chief People & Talents Officer IBM iX Dusseldorf, Austria & Croatia

Portrait of Jan Pilhar

Jan Pilhar
Executive Director Strategy & Business Design Consulting IBM iX Berlin

Portrait of Christina Schiffler

Christina Schiffler
Executive Director Content IBM iX Berlin & IBM Design Principal

Portrait of Anja Kabakeris

Anja Kabakeris
Director Learning & Development IBM iX Berlin

Portrait of Gilbert Dietrich

Gilbert Dietrich
Executive Director People IBM iX Berlin

Portrait of Ulas Bektas

Ulas Bektas
Executive Director Retail & CPG IBM iX Dusseldorf, Austria & Croatia

Career at IBM iX

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Ready to shoot for the moon? Then join our team!

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We build trust.

We foster honest communication, care for our clients and colleagues as people, and follow through on our promises.

We succeed trough collaboration.

We put collaboration and creativity at the center of every project and gather the best people, technologies, and methods to craft impactful experiences.

We grow with curiosity.

We are open to change and are constantly growing, deepening, and reinventing our skills with passion and a commitment for our clients’ success.

We embrace diversity.

We bring a breadth of perspectives, backgrounds, and skills to create an open and inclusive environment where everyone feels they belong.

We innovate with impact for our clients.

We embrace technologies and solutions that are thoughtfully, ethically, and responsibly developed on behalf of our clients’ success and the people they serve.

We take on responsibility.

We are responsible for what we do and act with an entrepreneurial mindset. In an agile organisation we believe in the power of teamwork to create a sustainable future – for our teams, clients and our environment.


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