IBM iX helps insurance companies to digitise their business models, underwriting processes, and distribution channels, adapting to the growing customer demands.
Policyholders seek expert advice and, at the same time, desire a seamless and intuitive customer journey in their digital interaction with the insurer.Our services for the industry
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for the Insurance Industry
of the Future
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Our Industry Expertise for the Smart Insurance Industry
Together with our industry experts, we develop a customer experience strategy to steer or further develop communication across all relevant platforms and channels. We rely on brand strategic concepts, individual business and service models, as well as KPI-based marketing and channel strategies.
Only a convincing, intuitive user experience makes companies competitive. We support the creation of appealing interaction experiences that truly inspire policyholders and prospective policyholders, turning customers into fans.
Do you want to provide your sales staff with a single customer view with all touchpoints available? With a Customer Data Platform, data can be linked and activated, whether it is already available internally or can be further enriched. We support you in breaking down data silos and building such a platform that allows for valuable customer-centric targeting and analysis.
With our industry experts and creatives, we make the relevant information easily understandable for insurance prospects and build trust. The customer experience begins well before the front- and backend, starting with the development of digital products. We accompany you from prototyping and MVP to the conceptualisation of go-to-market strategies.
With our years of experience working with leading technology providers of Digital Experience Platforms (DXP) and sales, CRM, and commerce software, we advise you on selecting the right solution to advance your insurance offerings in digital transformation.
Excellent digital services are an important differentiator in the insurance industry and are increasingly becoming a strategic priority. IBM iX guides insurance companies in the digitalisation of their business models, closing processes and sales channels in order to meet growing customer demands. With decades of experience of our insurance experts, we enable sustainable success and accompany you on your path to digital transformation – from consulting and strategy to design, technical implementation and continuous optimisation. For the insurance of tomorrow.
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