Berlin, 27.10.2022 – One Brand: Colourful, modern, and with a new spirit, the insurer Baloise, previously without a uniform name, now presents itself under a common, transnational brand. In the course of the global rebranding of Baloise, IBM iX implemented the technical design of an entirely new digital presence for Baloise. IBM iX has been working with the company for almost ten years.
Under the Baloise brand, Basler Versicherungen is repositioning itself as an independent European insurance group in Germany, Switzerland, Belgium, and Luxembourg. From now on, the sub-brands “Basler Versicherungen”, “Baloise Bank SoBa”, “Baloise Asset Management”, “Bâloise Assurances”, “Basilese Assicurazioni”, and “Baloise Insurance” will operate under the uniform name Baloise. The motto: Together we are successful.
“It was crucial for us to have a reliable partner at our side for the implementation of our complex project. Together with IBM iX, we were able to successfully master the challenges.”
More information on the project can be found here: www.baloise.ch
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