Smart. Scalable. Self-driven. This is how Retail Media wins in 2025

At the forefront of retail with self-service

Retail media is emerging as a key driver of both revenue and innovation in digital commerce. But the real transformation starts now: with self-service platforms that give advertisers full control and artificial intelligence that makes campaigns smarter, more targeted, and more effective.

In our latest Point of View, we explain how both retailers and advertisers can benefit from self-service platforms. Discover the essential steps to building your own solution – with practical insights from real-world projects, including our collaboration with DOUGLAS.