We create relevant communication. For people and brands.

IBM iX brings together strategic insight, creative excellence and generative AI to deliver communication that drives transformation, builds brand strength and truly resonates with people.

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Human-led. AI-powered. Business-driven.

Communication is more than just delivering messages. It’s the key to making brands visible, driving successful change, and inspiring people around new ideas. At IBM iX, we combine strategic expertise with the power of generative AI to make communication faster, clearer, and more impactful. We support marketing and communications teams as well as business leaders in driving transformation, strengthening brand positioning and building thought leadership.

Complex challenges? Our communication expertise for organisations, brands and leaders.

Change Communication

70% of change initiatives in companies fail. Too many of them because people don’t understand the ‘why’. We help you tell that story clearly.

People won’t support what they don’t understand. Let’s build your communication plan.

A new strategy, a new tool or a new organisational structure: every change needs to be explained and communicated in order to succeed. We help companies to master change by making it tangible, understandable and relevant for people.

What we do:
– Change storytelling & communication planning
– Executive messaging & leadership positioning
– Employee engagement & internal content
– Rollout campaigns & formats powered by Gen A

Brand Communication & Campaigning

With gen AI, we can cut content production time by 40%. We use it to free up time for what really matters: creativity and human connection.

Let’s create visibility that lasts. Not just impressions.

When awareness, visibility or engagement is your goal, we design communication that gets noticed – across formats, channels and audiences.

What we do:
– Campaign strategy & creative concepts
– Content production: text, visuals, motion
– Gen AI-enhanced asset creation
– Social-first storytelling & activation

Corporate Communication & Thought Leadership

Executive visibility builds trust. 82% of stakeholders say they trust leaders who communicate regularly and authentically.

If you don’t tell your story, someone else will. Let’s take the stage.

We help organisations turn internal knowledge into external positioning through strong narratives, smart content and consistent communication.

What we do:
– Corporate narrative & message architecture
– Social eminence programs & executive branding
– Brand-compliant creation of editorial content (articles, webinars, Linkedin posts or video assets)
– LinkedIn & owned media strategies powered by AI

Answers on artificial intelligence in communication and creative processes

We use generative AI to craft your change narrative in a clear, targeted, and scalable way. The result: content that provides guidance to executives, operational teams, or the entire organization. You reach more people, with less effort — faster, clearer, and with greater impact.

You’ll work with tools like Autoscribe, our AI writing assistant for change communication, or benefit from personalized narratives and intelligent sentiment analysis. These insights show us what truly resonates with your employees. We ensure your communication is not only well-planned but also truly effective.

No, it enhances it. AI makes communication faster, more flexible, and often more effective. We see AI as an enabler, not a replacement for human insight. You define the direction; AI helps you create content more efficiently and deliver it with precision. The result: communication that is both empathetic and scalable.

Yes. Many organizations have concerns around data privacy, user acceptance, or integration complexity. We help you address these pragmatically with secure workflows, proven tools, and lean pilot projects. This way, AI becomes a true asset rather than an added challenge.

Generative AI accelerates ideation, variation, and visual creation without endless revision loops. You get to tangible concepts faster, tailored to your target groups, channels, and formats from the start. Your campaigns become more agile and data-driven right from day one.

You gain speed, flexibility, and greater creative freedom. Repetitive tasks like copy variations, social posts, or ad messaging are handled by our AI systems. That frees up your time for what really matters: your core idea and its impact. We support you with a tailored mix of data, technology, and creative strategy.

We deploy AI where it delivers real value: in generating text, visuals, video content, and modular content assets. Our tools create initial content that we refine and align with your brand identity. The result is high-quality communication—produced faster and delivered more precisely.

We use generative AI to provide tailored content suggestions, match the right tone of voice, and increase your visibility on platforms like LinkedIn. You get content aligned with your topics, audience, and communication goals. This boosts your thought leadership with minimal time investment.

Our program enhances your visibility through strategic content, automated recommendations, and data-optimized publishing schedules. You receive editorial plans, content, and performance optimization—all from one source, backed by AI and guided by communication experts. The outcome: more relevance, more reach, more impact.

Absolutely. You define the content, values, and tone. AI helps structure and shape your thoughts into effective formats—but never without your input. We ensure your communication remains personal. Less effort, greater impact.

Start small. Think big. Act fast.

Get in touch!

Let’s work together to craft your communication strategy — personalised and effective.

Christina Schiffler
Christina Schiffler
Executive Director & IBM Design Principal, IBM iX
Eva Blank
Eva Blank
Practice Lead Content & Communication, IBM iX

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