Runway to Trust – The IBM iX Beauty & Fashion Event

Join us for an exclusive evening full of innovation, style, and inspiration. Experience the forefront technology of fashion and beauty with captivating highlights and engaging discussions.

10 October 2024 | 4.30 – 10 pm
IBM iX Studio Dusseldorf

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Ever wondered how AI can reshape trust in your brand? Or how technology can personalise experiences without compromising privacy? You’re not alone. In the dynamic world of beauty and fashion, building trust in the AI era is the ultimate challenge.

Be part of this exclusive event where industry leaders and influencers connect to explore the transformative power of AI. Experience firsthand innovative technology in our product demos and physical lab.

Discover the Plange Mühle Lifestyle Hub with several sponsoring labels and partners. Come by and check out the newest collections and campaigns from cosvona, Fashion Solutions, Douglas, GUESS, Replay, Horizn Studios, and many more.

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Here’s what to expect

Event programme

4.30 pm

Arrival & Registration

5.00 pm

Welcome

5.15 pm

Keynote:
“cosnova GenAI: Creativity ♥ Technology”

In this keynote speech we emphasize the present role of generative AI with future possibilities and related challenges, especially concerning trust-building.

Topics: Highlighting the current state of generative AI in fashion & beauty, its potential applications, and the challenges that come with its adoption with a slight focus on building trust.

 

Speaker: Christian Herold, Director New Venture Hub, cosnova GmbH

6.00 pm

Panel Discussion:

“Trust in Tech: Unveiling AI’s Impact on Brand Loyalty”

Step into the future with our dynamic panel of industry leaders as they delve into the evolving landscape of brand trust amidst the rise of generative AI.

 

This session will cover:

  • AI in Action: Discover the challenges and innovative solutions in implementing generative AI.
  • Risk & Reward: Navigate the thrilling opportunities and potential pitfalls of AI technology.
  • Trust Tactics: Learn strategic approaches to mitigate AI-related risks.
  • Personal Touch: Explore how to maintain authenticity and personalization in AI-driven interactions.

Join us for an insightful journey into the heart of AI’s impact on brand trust.

 

Panelists:

Ufuk Ören, Senior Digital Project Manager | cosnova GmbH; Founder & CEO NeoRebels GmbH

Yassin Hamdaoui, Director International Social Media & Commerce, Data & Innovation | Douglas

Sarah Rojewski, Conversational AI Expert & AI Change Manager

Julian Müscher, Senior Marketing Manager Sports Brands | Deichmann

David Novakovic, Account Executive | IBM iX

6.30 pm

Talk

“The Trust Dilemma: Balancing AI and Authenticity in Modern Brand and Influencer Strategies”

Join content creators as they share their views with us on the following topics

 

  • AI’s impact on influencer partnerships
  • Maintaining authenticity in AI-driven campaigns
  • Preserving consumer trust in the age of AI
  • Future of AI in beauty and fashion marketing

Discover how to leverage AI while preserving the authenticity that drives consumer loyalty.

 

Speaker:

Mrs. Bella, YouTuberin & Content Creatorin

Robert Hamala, Managing Director, Mr. Pink Group

7.00 pm

Glamour & Gourmet

Our strong Line-up

Christian Herold

Director Business Development New Venture Hub Berlin & GenAI | cosnova

Ufuk Ören

Senior Digital Project Manager | cosnova GmbH;
Founder & CEO | NeoRebels GmbH

Yassin Hamdaoui

Director International Social Media & Commerce, Data & Innovation | Douglas

Sarah Rojewski

Conversational AI Expert & AI Change Manager

Julian Müscher

Senior Marketing Manager Sports Brands | Deichmann

Isabell Schmidt
aka Mrs. Bella

Content Creator

Robert Hamala

Managing Director | Mr. Pink Group

Hannah Greenhalgh

Associate Experience Design Director

David Novakovic

Account Executive | IBM iX

Meet us onsite

Annojan Vageeswaran

Chief Sales Officer and Managing Director | IBM iX

Portrait of Ulas Bektas

Ulas Bektas

Executive Director Retail | IBM iX

Anne Kikuts

Director Marketing | IBM iX

Amal Nessak

Account Executive – Beauty, Fashion & Luxury Focus | IBM iX

Dennis Looks

Director Digital Strategy – Retail Focus | IBM iX

Exclusive first look at the latest technology

Check out our product demos and witness firsthand how advanced technologies can transform customer engagement and lift your teams’s productivity.

Want to attend? Register now!

Location

IBM iX Studio Dusseldorf
Plange Mühle 1
40221 Dusseldorf
6th floor

Further questions?

Feel free to get in touch.

Amal Nessak
Account Executive, Beauty, Fashion & Luxury Focus