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Let’s put gen AI to work

A joint initiative of IBM iX and IBM Consulting

Keeping up with the future: Transform your business with cutting-edge technology and innovative solutions

Dive into tangible use cases for marketing, sales and service that you can start implementing today

A Woman running on the seaside

A global sportswear retailer: Personalized virtual storefront

A global sportswear retailer, IBM and Adobe Commerce have joined forces to create the perfect shopping experience with a purchase-ready personalized virtual storefront

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Customer using touch screen to make payment at a coffee shop

MOL Group: Gen AI pilot in marketing personalization

How to drive better customer engagement with gen AI-generated content for marketing personalization

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A woman holding a tablet and viewing the TheraKey website on the screen.

TheraKey: Digital therapy assistance with gen AI

A digital platform that delivers trusted, scientifically backed information and personalized support to patients, doctors, and loved ones

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Baloise: Optimizing websites with gen AI

A Swiss financial services provider integrated gen AI into the editorial process and was thus able to optimize the performance of its websites

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Water Recycling

Water Corporation: SAP cloud migration mit watsonx and Red Hat

With this shift, the company was able to cut ist carbon emissions by roughly 150 metric tons per year

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IBM is shaping the future of automotive customer experience

Revolutionizing BMW’s car and motorcycle configuration process with the IBM Configurator Assistant

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From hype to reality

Everyone’s talking about generative AI, but how do you actually use it to drive business results?

At IBM, we’re dedicated to unlocking the full potential of gen AI. Our team of experts is constantly pushing the boundaries of machine learning, deep learning, and natural language processing to create customized solutions that meet the unique needs of our clients. From faster development of high-quality software and personalization of marketing campaigns to the creation of chatbots for complex customer support, our clients have already experienced the transformative power of gen AI.
By leveraging our cutting-edge technology and expertise, you can too.

Explore our use cases to discover how our clients have achieved remarkable results with gen AI.

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Let’s get started!

Work with our experts to stay in pole position for the generative AI race!

Tanja Waldeck
IBM iX Leader DACH
Jean-Henrik Zitterbart
Industry Leader Banking & Financial Markets DACH, IBM Consulting

IBM iX

The Experience Agency
of IBM Consulting

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