Your next Customer isn’t human. Is your Commerce ready?

AI-driven customers are changing how products are discovered and purchased. Prepare your commerce platform for AI.

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How AI is changing commerce decisions

AI agents do not browse like humans. They retrieve structured information, compare options and execute decisions directly. This changes how your commerce platform needs to work. Watch the video and learn what this means in practice.

What it takes to become AI-ready

To stay visible and relevant, commerce platforms need to meet new requirements. AI systems must be able to find, access and act on your offering. IBM iX supports organisations in preparing their platforms across three key areas:

1. Make your data structured, consistent and machine-discoverable.

2. Enable AI to access your platform and execute actions across systems and services.

3. Recognise intent and deliver experiences that convert demand into business outcomes.

Download the AI-first Commerce Readiness Checklist

Use the checklist to understand where your platform stands and what to prepare next.

Let yourself be inspired

Do you have any questions?

Do you want to discuss your results or plan your next steps? IBM iX supports you with strategy, workshops and implementation.

Anna Dubrovska

Director Growth - Consumer Industry, IBM iX

+49 17611103116

anna.dubrovska@ibmix.de

What you need to know

AI-first commerce describes platforms that are built to be discovered, understood and used by AI systems. It shifts the focus from human browsing to machine-driven decision-making. IBM iX helps organisations design and implement commerce platforms that are optimised for AI-driven discovery and interaction.

AI agents influence how products are discovered, compared and purchased. Platforms that are not prepared for AI risk losing visibility and relevance. IBM iX supports organisations in making their platforms accessible, actionable and ready for AI-driven interactions.

The checklist covers three areas: data readiness, AI-enabled interactions and intent-driven conversion. It helps you assess your current state and identify next steps. IBM iX uses this framework to guide organisations in building AI-ready commerce platforms.

IBM iX combines strategy, experience design and technology to prepare commerce platforms for AI. From structured data to API integration and personalised experiences, IBM iX supports organisations across all stages of AI-first commerce.

Modern commerce platforms rely on multiple systems such as CRM, CMS and data platforms. IBM iX connects these systems into a scalable architecture that enables AI-driven discovery, interaction and transactions.

Modern e-commerce platforms rely on multiple systems such as CRM, CMS and data platforms. IBM iX connects these systems into a scalable architecture that enables AI-driven discovery, interaction and transactions across digital commerce ecosystems.

The first step is to assess your platform across data, interaction and conversion capabilities. The IBM iX Readiness Checklist helps identify gaps and define a roadmap for agentic commerce. IBM iX then supports the implementation across your digital commerce and omnichannel landscape.