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IBM Consumer Lab opening

The Power of Demand – An initiative to drive the retail & consumer industry into the future.

The evening was packed with insights and personal exchange with key players in the consumer and retail industry, including adidas and METRO.digital.

Stay tuned! We will share upcoming events and engagements with you soon.

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Take application modernisation to the next level – with GenAI and IBM watsonx

METRO.digital x IBM iX: Unleash the power of customer data

GenAI empowered business processes: Next level experience and efficiency

Adidas sneakers

adidas x IBM iX: Transforming Content Supply Chain through Digital Assets Management

As part of the Power of Demand initiative, we opened the IBM Consumer Lab in the IBM iX Studio in Dusseldorf to drive the consumer & retail industry into the future. The IBM Consumer Lab is a physical collaboration space, in which we explore the latest retail and cross-industry trends, share success stories and learnings with selected clients, ecosystem partners, and colleagues.

The evening featured informative presentations, live demos, and networking opportunities with all players and experts in the industry.

5 pm

Welcome Reception & Get-together

6 pm

Opening Keynote – Christine Rupp, Managing Partner IBM Consulting DACH

“The Power of Demand” – Redefining the Future of Consumer & Retail

6.30 pm

Keynote – Luq Niazi, Global Managing Partner IBM Consulting

“Unleash your AI Capabilities”
Generative AI & IBM watsonx: Igniting the next wave of business value

7 pm

Breakout sessions with industry experts

Transforming Content Supply Chain through Digital Assets Management
Modernise application landscape
Taking personalisation to the next level with CDP and GenAI based on a project example with METRO.digital
GenAI-empowered business processes: Next level of experience and efficiency

8 pm

Panel Discussion – Dr. Axel Nitschke, Partner, Leader Retail & Consumer Industries IBM Consulting

“What GenAI means for consumer and retail”

8.30 pm

Networking, Snacks, Drinks & Music

Our strong line-up

Siddharth Singhal

Technology Consultant | Digital Asset Management adidas

Breakout session: “Transforming Content Supply Chain through Digital Assets Management”

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Rojan Doss

Technology Consultant | Digital Asset Management adidas

Breakout session: “Transforming Content Supply Chain through Digital Assets Management”

Tobias Vogt

Director Product Ownership | Digital Asset Management adidas

Breakout session: “Transforming Content Supply Chain through Digital Assets Management”

Tino Hölters

Head of Digital Transformation, METRO AG

Breakout session: “Taking personalisation to the next level with CDP and GenAI based on a project example with METRO.digital”

Christine Rupp

Managing Partner IBM Consulting DACH

Opening Keynote: “The Power of Demand – Redefining the Future of Consumer & Retail”

Luq Niazi

Global Managing Partner IBM Consulting, Consumer Industries

Keynote: “Unleash your AI Capabilities – Generative AI & IBM watsonx: Igniting the next wave of business value”

Markus Dietrich

CEO IBM iX Düsseldorf, Austria & Croatia

Welcome & Introduction

Dr. Axel Nitschke

Partner, Leader Retail & Consumer Industries IBM Consulting

Welcome & Introduction

Panel Discussion: “What GenAI means for consumer and retail”

Melanie Balsfulland

Service Line Lead BPO IBM DACH

Breakout session: “GenAI-empowered business processes: Next level of experience and efficiency”

Sophie Kuijt

IBM Distinguished Engineer & CTO Consulting Central and Northern Europe

Breakout session: “Modernise application landscape”

IBM Consumer Lab

IBM iX Studio Düsseldorf
Plange Mühle 1
40221 Düsseldorf
6th floor

Route planner

Design Thinking Meetup
Salesforce Retail / Grocery Deep Dive
Business services roundtable & Afterwork
Airline CX Innovation Day
IBM Media Day

Our event managers Farah and Anne are happy to help with question about the IBM Consumer Lab.

Woman with dark hair smiling at the camera.

Farah Mayo

Senior Event Managerin

events@ibmix.de

Anne Kikuts

Director Marketing, IBM iX Düsseldorf

+49 174 2409 672

anne.kikuts@ibmix.de