IBM Consumer Lab opening

The Power of Demand – An initiative to drive the retail & consumer industry into the future.

The evening was packed with insights and personal exchange with key players in the consumer and retail industry, including adidas and METRO.digital.

Stay tuned! We will share upcoming events and engagements with you soon.

 

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Take application modernisation to the next level – with GenAI and IBM watsonx

GenAI empowered business processes: Next level experience and efficiency

Adidas sneakers

adidas x IBM iX: Transforming Content Supply Chain through Digital Assets Management

As part of the Power of Demand initiative, we opened the IBM Consumer Lab in the IBM iX Studio in Dusseldorf to drive the consumer & retail industry into the future. The IBM Consumer Lab is a physical collaboration space, in which we explore the latest retail and cross-industry trends, share success stories and learnings with selected clients, ecosystem partners, and colleagues.

The evening featured informative presentations, live demos, and networking opportunities with all players and experts in the industry.

5 pm

Welcome Reception & Get-together

6 pm

Opening Keynote – Christine Rupp, Managing Partner IBM Consulting DACH

“The Power of Demand” – Redefining the Future of Consumer & Retail

6.30 pm

Keynote – Luq Niazi, Global Managing Partner IBM Consulting

“Unleash your AI Capabilities”
Generative AI & IBM watsonx: Igniting the next wave of business value

7 pm

Breakout sessions with industry experts

  • Transforming Content Supply Chain through Digital Assets Management

  • Modernise application landscape

  • Taking personalisation to the next level with CDP and GenAI based on a project example with METRO.digital

  • GenAI-empowered business processes: Next level of experience and efficiency

8 pm

Panel Discussion – Dr. Axel Nitschke, Partner, Leader Retail & Consumer Industries IBM Consulting

“What GenAI means for consumer and retail”

8.30 pm

Networking, Snacks, Drinks & Music

Our strong line-up

Siddharth Singhal

Technology Consultant | Digital Asset Management adidas

 

Breakout session: “Transforming Content Supply Chain through Digital Assets Management”

Rojan Doss

Technology Consultant | Digital Asset Management adidas

 

Breakout session: “Transforming Content Supply Chain through Digital Assets Management”

Tobias Vogt

Director Product Ownership | Digital Asset Management adidas

 

Breakout session: “Transforming Content Supply Chain through Digital Assets Management”

Tino Hölters

Head of Digital Transformation, METRO AG

 

Breakout session: “Taking personalisation to the next level with CDP and GenAI based on a project example with METRO.digital”

Christine Rupp

Managing Partner IBM Consulting DACH

 

Opening Keynote: “The Power of Demand – Redefining the Future of Consumer & Retail”

Luq Niazi

Global Managing Partner IBM Consulting, Consumer Industries

 

Keynote: “Unleash your AI Capabilities – Generative AI & IBM watsonx: Igniting the next wave of business value”

Markus Dietrich

CEO IBM iX Düsseldorf, Austria & Croatia

 

Welcome & Introduction

Dr. Axel Nitschke

Partner, Leader Retail & Consumer Industries IBM Consulting

 

Welcome & Introduction

Panel Discussion: “What GenAI means for consumer and retail”

Melanie Balsfulland

Service Line Lead BPO IBM DACH

 

Breakout session: “GenAI-empowered business processes: Next level of experience and efficiency”

Sophie Kuijt

IBM Distinguished Engineer & CTO Consulting Central and Northern Europe

 

Breakout session: “Modernise application landscape”

IBM Consumer Lab

IBM iX Studio Düsseldorf
Plange Mühle 1
40221 Düsseldorf
6th floor

Route planner
  • Design Thinking Meetup
  • Salesforce Retail / Grocery Deep Dive
  • Business services roundtable & Afterwork
  • Airline CX Innovation Day
  • IBM Media Day

Our event managers Farah and Anne are happy to help with question about the IBM Consumer Lab.

Woman with dark hair smiling at the camera.
Farah Mayo
Senior Event Managerin
Anne Kikuts
Director Marketing, IBM iX Düsseldorf