In today’s crowded online shopping landscape, it is becoming increasingly difficult for brands to stand out and connect with their customers. With so many options available at their fingertips, consumers expect more personalized and relevant experiences than ever before. In order to stand out and succeed, brands need to find innovative ways to tailor their marketing efforts to individual preferences and needs. A global leader in the sportswear industry, has seized the opportunity to combine the latest AI tools with existing marketing strategies to create the perfect online shopping experience.

To address this challenge, our client partnered with IBM and Adobe Commerce to create a revolutionary personalized landing page experience. By leveraging IBM’s watsonx, a Customer Data Platform (CDP) and Adobe Commerce’s cutting-edge e-commerce capabilities, marketers were able to create customized landing pages for their shops and customers in no time.

The process worked seamlessly, based on customer segments identified in the CDP. The segments were created by watsonx analyzing the customer data. The landing page content was then customized according to the selected segment characteristics and target group, using watsonx-generated text and images from Adobe Firefly. The result was a personalized, ready-to-buy experience that spoke directly to the customer’s interests and needs.