AI-first Marketing

Discover how you can revolutionize your marketing strategy and operations leveraging AI and automation, at scale. Benefit from valuable insights to take your marketing organisation to the next level.

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Marketing’s Metamorphosis

A bold look at marketing’s gen AI-powered future.

Gen AI is already enhancing the value organisations get from their marketing efforts. This is a pivotal moment to embrace the future by shifting to AI enabled marketing operations.
Leverage the potential and transform your marketing to AI-first marketing.

In this spirit, we are flashing forward to 2027. What is experimental and cutting-edge today will be the norm. Here’s what we expect:

Leadership 2027

CMOs rethink marketing operations and lead by example
Data 2027

Proprietary models awaken the sleeping giant of data
Content Creation 2027

True personalization at scale changes everything
Skills 2027

Gen AI happens for and by marketers, not to them
Trust & Governance 2027

Cultivating trust protects the brand—and the business

Read our whitepaper to dive into the future of marketing.

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Modern Marketing Managed Services by IBM iX

Customer Experience & Platform Management

Manage customer journeys across channels, and operate digital engagement and gen AI platforms.

Next Gen Content Operations

Gen AI driven content production, management and transcreation services.

Digital Marketing & Campaign Operations

Build and execute digital marketing and media campaigns

Data & Performance Analytics

Modern data operations, advanced analytics (return on marketing investment) and visualisation services.

Our clients are realizing the following benefits by evolving their marketing operations:

10–30%

increase in ROI

20%

increase in sales

3 x

higher customer engagement

30–40%

reduction in marketing costs

Ready to transform your business?

Get in touch with our marketing experts to hear about how we are accelerating this transformation journey for you.

Gabriela Seir

Customer Transformation Lead, IBM iX DACH

gabriela.seir@ibm.com

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Sharad Somanchi