IBM iX
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IBM iX
Services
Industries
Projects
Career
About us
Insights

AI is your guide. But people set the course.

We help you reimagine customer experiences across sales, service, marketing and commerce — by combining human-centered design with intelligent, scalable AI that feels effortless and deeply personal.

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A new era of intelligent collaboration

AI is no longer just a tool. It’s your partner in transformation. Organisations that make people, not technology, central to their AI investments will lead the next wave of innovation. That’s why IBM iX builds AI solutions that put humans at the center from day one.

At IBM iX we believe that AI shouldn’t feel artificial. It should feel like a superpower in your hands — embedded in your workflows, empowering your teams, and aligned with your business goals. That journey starts with data — and succeeds with a clear strategy. Because AI only creates value when it’s built on insight, trust, and purpose.

64%

of CEOs say succeeding with AI will depend more on people’s adoption than the technology itself.

61%

of CEOs say they’re pushing their organisation to adopt AI faster than some people are comfortable with.

47%

say their people lack the knowledge and skills to effectively implement and scale AI.

Source: The CEO’s guide to generative AI, second edition. IBM Institute for Business Value. January 2025.

Kickstart your AI journey with
our modular offerings

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Don’t know what you have?

With the AI Maturity Assessment we evaluate your technical, organisational, and cultural readiness — and deliver a clear roadmap to become AI-ready. Fast results. Tangible outcomes. In just 3–4 weeks.

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Don’t know how to start?

In the AI Opportunity Discovery we identify and prioritise high-impact use cases tailored to your data, processes, and goals. Strategic focus. Quick wins. Scalable potential. In 1–6 weeks.

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Don’t know how to enable your people?

The AI Academy for Enablement is our 6-week learning academy to empower your employees at scale, provide hands-on experience and prepare your organisation for the changes to come.

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Don’t know how to convince executives?

The AI Executive Mentoring is a compact, high-impact 1 day workshop sessions to equip executives with the tools to govern, guide, and scale AI strategically.

Start now

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4 smart tools to start your first AI pilot

Not every AI journey has to start with a large-scale transformation. At IBM iX, we help our clients achieve real results through focused, modular solutions that integrate seamlessly into existing workflows.

From automating brand compliance and generating on-brand AI imagery, to enabling employees to “chat with their data” or launching intelligent assistants — discover how small, strategic AI implementations can drive measurable ROI.

Read blog article

Our AI projects: From vision to value

Our approach: From smart data
to smarter teams.

AI creates real value when it connects the dots — between your data, your workflows, and your people. Each of these three value pillars plays a critical role:

Data: The trusted foundation

Great AI starts with great data. In today’s rapidly evolving landscape, the world’s leading AI models share one critical success factor: mature, well-structured data. Think of data as the foundation of your AI masterpiece – the stronger it is, the more impressive the results.

Our data excellence approach ensures:

Intelligent data architecture that scales with your ambitions
Clean, organised, and AI-ready information flows
Maximum value extraction from your existing data assets

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Smart workflows: The engine
for real productivity

Why settle for patching AI into broken processes? We help you reimagine workflows from the ground up, transforming fragmented systems into seamless, AI-powered experiences. Our approach isn’t about quick fixes – it’s about creating intelligent, interconnected processes that drive real business value.

Experience the difference with:

End-to-end workflow optimisation
Seamless AI integration at critical touchpoints
Revolutionary process redesign for the AI era

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People: The driving force
behind innovation

The most powerful AI solution is only as effective as the people using it. In an era of constant technological evolution, we put your team at the center of the AI revolution. Research shows that 50% of successful AI implementations invest heavily in human capital – and we’ll help you make that investment count.

Our people-first approach delivers:

Comprehensive AI literacy programs
Hands-on training with cutting-edge tools
Change management strategies that drive adoption

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Our AI end-to-end services

We provide strategic guidance and hands-on solutions. We'll work closely with you to design, develop, and deploy custom AI solutions that meet your specific business needs. From proof-of-concept to production, we'll ensure a seamless implementation that drives real business outcomes.

Listen & Ideate

We start by understanding your goals, then build a clear AI roadmap tailored to you—selecting the right tools, making data work harder.

AI Data Strategy & Consulting
Unlock the full potential of generative AI with our expert consulting services. We’ll help you identify opportunities, develop a tailored roadmap, and create a business case for AI adoption.
AI Data & Toolchain Advisory
Maximise the value of your data. We’ll help you design and implement a robust data strategy, select the right tools and platforms, and ensure seamless integration. Get ready to unlock insights, accelerate decision-making, and fuel your generative AI initiatives.
AI Governance, Processes & Ethics
Ensure responsible AI adoption. We’ll support you establish clear policies, procedures, and control to mitigate risks, ensure transparency, and promote fairness in your AI systems. Trust us to guide you in building an ethical AI framework that aligns with your values and goals.

Build & Support

We implement tailored AI solutions, integrating the best models and tools to achieve your goals.

AI Model Integration & Optimisation
We help you integrate and operationalize the right AI models for your business — from Llama, Claude, and Mistral to OpenAI and watsonx. With a platform-agnostic approach, we select and tailor models based on your goals, data, and infrastructure. To ensure efficiency and scalability, we optimize cloud deployments, streamline API performance, and reduce latency and costs — enabling AI systems that are fast, secure, and built to scale.
Fine-Tuning Models
We transform generic foundation models into domain-specific powerhouses. Through fine-tuning on your proprietary data, we improve model accuracy, boost contextual understanding, and significantly reduce hallucinations. The result: AI that speaks your language, understands your industry, and delivers relevant, reliable output — every time.
Developing AI Agents/Assistants
We design and deploy AI agents that go beyond chat — they can plan, observe, think, and act. Built on frameworks like LangChain, CrewAI, or custom architectures, these multi-agent systems tackle complex tasks autonomously and adapt to changing inputs in real time. The result: higher efficiency, better outcomes, and measurable ROI through intelligent orchestration.
Integrate AI in automation flows
We infuse AI into process redesign to unlock next-level efficiency. By integrating intelligent automation into workflows — from content validation to service routing — we help streamline operations, reduce costs, and significantly boost throughput and quality. The result: smarter systems that learn, adapt, and scale with your business.

Enable & Grow

Empowering long-term success with Gen AI Academy training, change advisory, and strategic guidance to align AI with your vision.

AI Academy
Ensure your team is ready to thrive in an AI-augmented workplace. Our comprehensive programs foster a culture of continuous learning and adaptation, maximising the impact of your AI investments and aligning with IBM’s commitment to skills development.
Change Advisory
Empowering your team to embrace AI confidently – our advisory services help integrate AI smoothly into your operations, fostering a culture of innovation and ensuring lasting impact across your organization.
Strategy & Vision
Accelerate your AI transformation. We build a culture of innovation, develop AI literacy, and drive organizational change management. Together, we’ll ensure that your people, processes, and technology are aligned to maximize the benefits of generative AI.