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Generative AI: From ambition to impact

In an era where innovation drives success, IBM iX empowers DACH businesses to harness the transformative potential of generative AI. We don’t just implement technology – we architect breakthrough solutions that address your unique challenges.

Discover our AI projects

Where vision
meets value

The AI revolution is transforming the DACH market, but success requires more than adopting technology – it needs a strategic roadmap tailored to your business.

At IBM iX, we simplify AI complexity with deep market insights and proven governance frameworks, delivering practical solutions through collaborative workshops and tailored strategies. We don’t follow trends. We build sustainable AI solutions that drive real value.

With our methodology you can:

Transform operations

Supercharge your workflow with AI that turns complex processes into seamless experiences. Example: Replace manual invoice processing with AI that automatically extracts, categorises, and routes documents, reducing a 30-minute task to just 2 minutes.

Power smart decisions

Unlock hidden insights from your data, turning information into strategic advantage. Example: Transform customer service logs into actionable insights, instantly identifying trending issues before they become major problems.

Accelerate innovation

Free your teams from routine tasks and unleash their creative potential with AI assistance. Example: Let AI draft initial product descriptions while your team focuses on creative strategy, turning a 4-hour task into a 45-minute collaborative refinement.

Master digital flow

Create clarity from chaos with intelligent systems that streamline your digital workplace. Example: Replace scattered email threads with AI-powered smart summaries, turning 20 messages into one clear action plan.

“75% of executives believe AI will fundamentally change their business model within three years. However, only 29% of organisations are currently prepared with an AI governance framework.”
IBM Institute for Business Value
“6 hard truths CEOs must face”, 2024

End-to-end services:
Bring your gen AI vision to life

Generative AI isn’t a magic wand, but in the right hands, it can be the most powerful tool in your digital toolkit. We provide strategic guidance and hands-on solutions. We'll work closely with you to design, develop, and deploy custom AI/gen AI solutions that meet your business needs. From proof-of-concept to production, we’ll ensure a seamless implementation that drives real business outcomes.

Listen & Ideate

We start by understanding your goals, then build a clear AI roadmap tailored to you – selecting the right tools, making data work harder.

  • AI Strategy & Consulting
    Unlock the full potential of generative AI with our expert consulting services. We’ll help you identify opportunities, develop a tailored roadmap, and create a business case for AI adoption.
  • AI Governance, Processes & Ethics
    Ensure responsible AI adoption. We’ll support you establish clear policies, procedures, and control to mitigate risks, ensure transparency, and promote fairness in your AI systems. Trust us to guide you in building an ethical AI framework that aligns with your values and goals.
  • AI Data & Toolchain Advisory
    Maximise the value of your data. We’ll help you design and implement a robust data strategy, select the right tools and platforms, and ensure seamless integration. Get ready to unlock insights, accelerate decision-making, and fuel your generative AI initiatives.

Build & Support

We implement tailored AI solutions, integrating the best models and tools to achieve your goals.

  • AI Implementation
    Turn vision into reality with our seasoned implementation teams. We design and deploy customised (gen) AI solutions that seamlessly integrate with your existing systems and workflows, backed by IBM’s knowhow and an agnostic view for the market.
  • All relevant models
    Maximise the value of your data. We’ll help you design and implement a robust data strategy, select the right tools and platforms, and ensure seamless integration. Get ready to unlock insights, accelerate decision-making, and fuel your generative AI initiatives.
  • All relevant AI Tools
    LangChain, Agents, Chats, RAG etc.

Enable & Grow

Empowering long-term success with Gen AI Academy training, change advisory, and strategic guidance to align AI with your vision.

  • Gen AI Academy
    Ensure your team is ready to thrive in an AI-augmented workplace. Our comprehensive programs foster a culture of continuous learning and adaptation, maximising the impact of your AI investments and aligning with IBM’s commitment to skills development.
  • Change Advisory
    Empowering your team to embrace AI confidently – our advisory services help integrate AI smoothly into your operations, fostering a culture of innovation and ensuring lasting impact across your organization.
  • Strategy & Vision
    Accelerate your AI transformation. We build a culture of innovation, develop AI literacy, and drive organisational change management. Together, we’ll ensure that your people, processes, and technology are aligned to maximise the benefits of generative AI.

Our approach: The Human Factor in AI

We believe that the true power of AI lies not in replacing human intelligence but in augmenting it. Our approach revolves around three core pillars:

Data: The foundation of
AI excellence

Transform your raw data into AI-ready insights. In today’s rapidly evolving landscape, the world’s leading AI models share one critical success factor: mature, well-structured data. Think of data as the foundation of your AI masterpiece – the stronger it is, the more impressive the results.

Our data excellence approach ensures:

  • Intelligent data architecture that scales with your ambitions
  • Clean, organised, and AI-ready information flows
  • Maximum value extraction from your existing data assets
Smart workflows: Beyond
integration

Why settle for patching AI into broken processes? We help you reimagine workflows from the ground up, transforming fragmented systems into seamless, AI-powered experiences. Our approach isn’t about quick fixes – it’s about creating intelligent, interconnected processes that drive real business value.

Experience the difference with:

  • End-to-end workflow optimisation
  • Seamless AI integration at critical touchpoints
  • Revolutionary process redesign for the AI era
People: The heart of AI success

The most powerful AI solution is only as effective as the people using it. In an era of constant technological evolution, we put your team at the center of the AI revolution. Research shows that 50% of successful AI implementations invest heavily in human capital – and we’ll help you make that investment count.

Our people-first approach delivers:

  • Comprehensive AI literacy programs
  • Hands-on training with cutting-edge tools
  • Change management strategies that drive adoption

How you can
get started with us

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Gen AI Strategy Briefing 1-Day Workshop

The ideal starting point. Explore the potential of generative AI, e. g. in the areas of Customer Experience, Marketing, Sales, and Service. Familiarise yourself with the concepts, possibilities, and challenges. Define and prioritise specific use cases.

illustration

Gen AI Strategy Sprint 1 week Strategy Engagement

Collaborate with our AI experts to assess your company’s current status. Develop a roadmap and a strategic framework to leverage AI for driving growth and innovation. Implement initial results right away.

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Gen AI Pilot 1–2 months Co-Creation

Collaborate with our expert team on a specific use case for generative AI and develop a deployable MVP that addresses a real business problem. This lays the foundation for the cultural shift required for the successful implementation of AI in your company.

Start now

Projects: See how we are driving AI
innovation across industries

Baloise: from digital platform to AI integration

Learn more
A woman holding a tablet and viewing the TheraKey website on the screen.

TheraKey: Digital therapy support with generative AI

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VALIDATE: saving lives by harnessing AI for decision-making

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Smartphone held in hand with the HealthAdvisor app opened

HealthAdvisor: An AI-based app for personalised stroke prevention

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MinijobZentrale_KI

Improving Customer Care by Publishing with GenAI

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Personalized storefront landing pages for a global sportswear retailer

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Explore insights and resources

A woman wearing glasses types on her laptop, showcasing concentration and productivity in a modern workspace.
(Generative) AI
Content Supply Chain

How the Intelligent Content Supply Chain transforms content management with AI and human expertise

Learn more
Illustration of a computer screen displaying charts and graphs, including line graphs, bar charts, and a pie chart. A hand points to the screen, indicating interaction.
(Generative) AI
Content Supply Chain
Public & Defense

Automated AI reporting for greater efficiency in editorial offices

Learn more
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(Generative) AI
Digital marketing
Healthcare & Lifesciences

Marketing success with Generative AI: Best Practices for pharma and life science

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Digital Experience Platforms
Partnership

Optimised Customer Journey with a Sitecore Digital Experience Platform

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Get in touch


Unlock the value of generative AI for your organisation and start your journey with us today.

Young man with curley hair smiling straight into camera
David Novakovic
Account Executive, IBM iX
+43 676 3617526

IBM iX

The Experience Agency
of IBM Consulting
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