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Salesforce Consulting

As a Global Fullforce Partner, IBM iX turns vision into measurable results. Together with IBM, we combine strategic consulting, technology integration and Agentforce to create AI-powered interaction models.

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Our services:
From CRM strategy to AI agents

IBM iX supports organisations throughout the entire Salesforce transformation journey. Our services range from data strategy and customer experience to complex platform integration and AI-powered solutions.

  • Data Strategy

    IBM iX creates a consolidated view of customer data across systems, platforms and regions. This turns Salesforce into a strategic foundation for personalised customer experiences and measurable business outcomes.

  • Experience Design

    IBM iX develops AI-powered customer journeys that reach customers at the right time through the right channel. The result is more relevant experiences, automated processes and higher engagement and conversion.

  • Platform Integration

    IBM iX integrates Salesforce seamlessly into existing technology landscapes, ERP solutions and multi-cloud architectures. The result is connected processes that accelerate innovation and help bring new offerings to market faster.

The right approach for every transformation

Successful Salesforce implementations require more than technology. Our approach combines industry expertise, proven delivery methods and proprietary accelerators.

  • Clear Salesforce Roadmaps

    IBM iX analyses business processes holistically and develops a Salesforce roadmap tailored to your organisation. Our Health Check provides a clear assessment of your current landscape and identifies the next steps for evolving your Salesforce platform.

  • Modern Sales

    IBM iX turns Salesforce Sales Cloud into an intelligent sales hub. AI-powered forecasting, automated lead processes and seamless integration help shorten sales cycles and improve forecast accuracy. The result is a CRM platform that sales teams actively use.

  • Service at Scale

    From in-house service teams to field service operations, IBM iX optimises service processes with Salesforce Service Cloud and Agentforce. This enables automated case handling and scalable workflows across teams, channels and markets.

  • Connected Customer Journeys

    IBM iX develops integrated marketing and commerce solutions on Salesforce. The result is consistent customer journeys that strengthen customer loyalty and improve the performance of digital channels.

Salesforce Clouds at a glance

IBM iX specialises in Salesforce Clouds that connect sales, service, marketing, commerce, data and integration across the entire customer journey.

  • Sales Cloud

    The leading CRM platform for data-driven sales. IBM iX implements Sales Cloud with AI-powered forecasting, automated lead processes and ERP integration to create greater visibility across the entire sales pipeline.

  • Service Cloud

    Enterprise-grade customer service. IBM iX connects Service Cloud with Agentforce, automated workflows and field service processes to improve response times and increase service efficiency.

  • Marketing Cloud

    Personalised campaigns and automated customer journeys. IBM iX connects Marketing Cloud with CRM data to reach audiences more effectively and improve conversion and customer loyalty.

  • Commerce Cloud

    E-commerce for connected shopping experiences. IBM iX develops commerce solutions on Salesforce Commerce Cloud and connects digital sales channels with personalisation, CRM and marketing.

  • MuleSoft

    The integration platform for connected technology landscapes. IBM iX uses MuleSoft to connect Salesforce, ERP systems, data platforms and applications into seamless business processes.

  • Data 360

    The foundation for a unified customer view in real time. IBM iX integrates Data 360 into existing data landscapes and creates the basis for personalisation across sales, marketing and service.

  • Agentforce Net Zero Cloud

    Sustainability management based on trusted data. IBM iX helps organisations track emissions, analyse ESG metrics and manage sustainability goals with greater transparency.

Why IBM iX for Salesforce?

For more than two decades, IBM has combined Salesforce innovation with global technology expertise. IBM iX turns this partnership into solutions that integrate seamlessly into existing enterprise environments and continue to evolve as business needs change.

IBM iX and Salesforce experts collaborating at an industry event, showcasing over 20 years of Salesforce innovation, enterprise integration, and technology expertise.

How can we help?

Select the topic that best matches your enquiry so we can connect you with the right team.

Whether you would like to discuss a client project, technology partnership or tender, our team will get back to you with the next steps as quickly as possible.

What’s your next step?


Our experts bring years of experience across industries and support organisations throughout every stage of their Salesforce transformation.

André Jansen
Practice Lead CRM & Service, IBM iX

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Have a question?

IBM iX is more than an implementation partner. As a Salesforce Global Strategic Partner, we combine Salesforce expertise with experience design, data capabilities, AI and IBM’s global technology expertise. The result is Salesforce solutions that integrate seamlessly into existing enterprise environments, are actively used by teams and continue to evolve over time.

IBM iX supports you throughout the entire implementation process, from requirements analysis and architecture decisions to agile delivery, go-live and beyond. With proven delivery methods, proprietary accelerators and change management expertise, we ensure that your Salesforce solution is not only technically successful but also adopted by the people who use it every day.

Yes. Integrating Salesforce with ERP systems, marketing platforms, legacy systems and multi-cloud architectures is one of IBM iX’s core strengths. Using standardised connectors, proprietary integration assets and extensive experience with complex enterprise environments, we create consistent data flows and a unified Customer 360 view across systems.

Agentforce enables autonomous AI agents to operate directly within the Salesforce ecosystem. These agents support customer service, sales, field service and internal process automation.

IBM iX develops Agentforce strategies and solutions tailored to existing business processes. The result is more efficient operations, faster response times and scalable services across the entire customer journey.

IBM iX combines local market expertise across the DACH region with the global capabilities of IBM and Salesforce. As a Salesforce Global Strategic Partner, we support organisations through complex transformations and international rollouts.

We combine knowledge of regulatory requirements such as GDPR and data sovereignty with global delivery capabilities, industry expertise and the innovation of the IBM ecosystem.