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Adobe Consulting

As an Adobe Platinum Solution Partner, IBM iX and IBM develop scalable customer experience orchestration solutions based on Adobe technologies. For more than 20 years, IBM and Adobe have been creating digital experiences for global brands.

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Our services:
from content to agentic marketing

IBM iX supports organisations across the entire Adobe journey. We combine Adobe Experience Cloud, personalisation, platforms and marketing technologies to create scalable digital experiences.

  • Content Supply Chain

    IBM iX develops scalable content supply chains based on Adobe Experience Cloud. This creates more efficient workflows for content creation, approval and activation across teams and channels. Adobe Experience Manager, Workfront, Firefly and GenStudio provide the foundation for AI-powered content operations.

  • Experience Platforms

    IBM iX designs cross-channel customer experiences based on Adobe Experience Cloud. This enables organisations to engage audiences consistently across websites, apps, commerce and service channels. Adobe Experience Manager, Adobe Experience Platform, Target and Journey Optimizer power personalised experiences throughout the customer journey.

  • Personalization & Campaigns

    IBM iX modernises marketing technologies and integrates Adobe into existing technology landscapes. This makes campaigns, personalisation and analytics easier to manage and measure. Adobe Experience Cloud connects seamlessly with CRM, commerce, data and cloud platforms as well as AWS and Microsoft Azure services.

The right approach for every
Adobe transformation

Successful Adobe transformations require experience design, data expertise, AI and platform capabilities. IBM iX brings these disciplines together to create clear roadmaps, scalable content operations, personalised customer journeys and integrated platforms for digital experiences.

  • Clear Adobe
    roadmaps

    IBM iX analyses existing marketing, content, data and platform landscapes and develops a clear Adobe roadmap. This creates actionable implementation plans ranging from experience strategy to target architecture.

  • AI-powered Creativity & Content

    Adobe Firefly, GenStudio, Creative Cloud, AEM Assets and Workfront help organisations make creative processes faster, more structured and more brand-compliant. Content can be created and scaled more efficiently from ideation through delivery.

  • Personalized Customer Journeys

    IBM iX develops personalised customer journeys based on Adobe Experience Cloud. This creates relevant experiences across web, app, commerce, CRM and service channels. Adobe Experience Platform, Real-Time CDP, Target and Journey Optimizer provide the foundation.

  • Cloud, Data & Platform Integration

    IBM iX integrates Adobe into modern enterprise and hyperscaler architectures. This creates connected platforms for content, data and customer experience. AWS and Microsoft Azure support integration, security and scalable operations.

“The partnership with IBM iX is defined by the combination of deep technological expertise and a strong understanding of our customers’ needs. For many years, we have seen this reflected in projects where Adobe technology delivers tangible impact. With Agentic AI, an exciting new field is opening up for our partnership, and I’m looking forward to seeing what we can achieve together.”

Hartmut König
CTO Central Europe, Adobe

“The IBM iX project team provided us with both strategic and technical support in the development of the hub. As a result, we have created a new and exciting platform to inspire our customers.”

Jan Klippel
Head of Digital Experience, Eurowings

Adobe Technologies at a glance

IBM iX implements Adobe technologies for content, personalisation, marketing and customer experience across the entire customer journey.

  • Adobe Experience Manager Sites & Assets

    Adobe Experience Manager Sites & Assets combines content management and digital asset management on a unified platform. IBM iX develops solutions for websites, apps and omnichannel experiences with consistent content and assets across every touchpoint.

  • Adobe Workfront
&
    Planning

    Adobe Workfront & Adobe Planning plan, prioritise and automate marketing and content operations. IBM iX helps teams execute campaigns more efficiently and scale workflows. Adobe Experience Platform Agent Orchestrator and Brand Concierge enable AI-powered processes for planning, collaboration and content orchestration.

  • Adobe Firefly Creative Production & GenStudio

    Adobe Firefly Creative Production & Adobe GenStudio enable scalable content production with generative AI. IBM iX connects both solutions with existing marketing and creative workflows to increase speed, consistency and brand quality.

  • Adobe Real-Time Customer Data Platform (CDP)

    Adobe Real-Time CDP unifies customer data in real time and creates the foundation for personalisation. IBM iX connects data sources, audiences and channels to deliver relevant customer journeys across the entire customer experience.

  • Adobe Journey Optimizer & Campaign

    Adobe Journey Optimizer & Adobe Campaign orchestrate personalised customer journeys and cross-channel campaigns. IBM iX connects Journey Optimizer, Journey Optimizer B2B Edition and Campaign to engage audiences more effectively and improve measurable marketing outcomes.

  • Adobe Analytics & Customer Journey Analytics

    Adobe Customer Journey Analytics & Adobe Analytics make customer journeys, content and campaigns measurable. IBM iX provides visibility into performance, usage and optimisation opportunities across the entire customer journey.

  • Adobe AI & Agents

    Adobe AI & Agents combine AI-powered automation with personalised customer experiences. IBM iX helps organisations intelligently orchestrate agents, content and data while developing new experience models.

  • Adobe Target

    Adobe Target enables personalisation and testing powered by real-time data. IBM iX develops tailored experiences that increase relevance, conversion and customer loyalty.

  • Marketo Engage

    Marketo Engage automates B2B marketing and lead nurturing throughout the customer lifecycle. IBM iX helps organisations engage audiences more effectively and improve measurable marketing performance.

Why IBM iX
for Adobe?

As an Adobe Platinum Solution Partner and Customer Experience Orchestration Partner of the Year 2026, IBM iX combines Adobe expertise with experience design, data, AI and global technology capabilities.

For more than 20 years, IBM and Adobe have been developing customer experience solutions together for global brands.

IBM and Adobe celebrate over 20 years of collaboration, highlighting expertise as an Adobe Platinum Solution Partner through a large illuminated event display.

How can we help?

Select the topic that best matches your enquiry so we can connect you with the right team.

Whether you would like to discuss a client project, technology partnership or tender, our team will get back to you with the next steps as quickly as possible.

What’s your next step?


Our experts help organisations bring content, data and customer journeys together on a scalable experience platform.

Omar El Agrebi
Executive Director | Growth Leader

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Have a question?

IBM iX is an Adobe Platinum Solution Partner and Customer Experience Orchestration Partner of the Year 2026. Together with IBM, we combine Adobe expertise with experience design, data capabilities, AI and global technology expertise. The result is customer experience solutions that seamlessly connect content, data and customer journeys.

IBM iX supports organisations throughout the entire Adobe lifecycle, from strategy and architecture to implementation, integration and ongoing optimisation. We connect Adobe Experience Cloud with existing business processes, data ecosystems and technology platforms to create scalable digital experiences.

Yes. IBM iX integrates Adobe solutions with existing enterprise systems as well as cloud platforms such as AWS and Microsoft Azure. This creates connected data and experience platforms that bring together marketing, commerce, CRM, content and customer experience across the entire customer journey.

Adobe Experience Cloud brings together content management, personalisation, marketing automation and analytics on a single platform. This enables organisations to deliver relevant experiences across websites, apps, commerce and marketing channels while improving efficiency and measurable business outcomes.

IBM iX combines local market expertise with the global capabilities of IBM and Adobe. As an Adobe Platinum Solution Partner, we help organisations build scalable experience platforms, content supply chains and customer journeys for complex transformation programmes and international rollouts.