What’s next in a world without cookies? What’s stopping brands from delivering personalized experiences?
The role of data within an organization has changed in recent years. Data is now a strategic resource that requires a clear data strategy. With customer data platforms as a foundation, digital customer experiences can be taken to a new level.
In this webinar, IBM iX will show how a cookie-free world will impact your digital strategy, as well as 5 reasons why a data strategy is important and how to build one. We will also show how to implement a real-time customer data platform and what its capabilities are.