This is amplified by vast amounts of data, complex organizational siloes and a lack of techonology and tools to connect the dots.
This is where Customer Data Platforms (CDP) come in. In our IBM iX Expert Talk, Omar El Agrebi and Inge Scheibel discuss how to leverage a CDP, focusing on:
– What problems a CDP can really solve.
– Why the introduction of a CDP should also bring organizational changes
– How to monetize the value of a CDP