UNLOCK the Power of Retail Media

Welcome drink and check-in

Introduction by IBM iX and DOUGLAS Marketing Solutions

From idea to launch: Charina Lumley shares the journey behind DOUGLAS’ new Self-Service Platform. Get a behind-the-scenes look at how this innovative solution empowers brands with full campaign control and drives measurable impact in beauty retail.

Discover how the beauty brand ANNEMARIE BÖRLIND boosted visibility, traffic, and sales using the DOUGLAS Self-Service Platform. This case study showcases the smart combination of Sponsored Product Ads and Audience Ads – and the results it delivered.

1) In this collaborative session, IBM iX and DOUGLAS Marketing Solutions unfold their retail media vision — from initial concept to a live demo of the Self-Service Platform in action. Learn how the solution significantly increased campaign reach, including real-world results, the business case behind it, and the technical setup.

2) This hands-on demo walks you through the Self-Service Platform and its real-time features. From setting up your first campaign to reporting functionalities: see how ads appear in the DOUGLAS shop, how to improve performance, and how to use analytics to get the most out of every campaign.

Wrap up the event with informal networking and the opportunity to connect with peers and experts from marketing, retail and technology.