UNLOCK the Power of Retail Media

Live launch of DOUGLAS’
Self-Service Platform

Join us for an exclusive event in partnership with DOUGLAS Marketing Solutions. Discover how retail media is transforming digital marketing, and be in the front row when DOUGLAS unveils its brand-new Self-Service Platform.

4 June | 3.30 pm
Live & Remote
IBM iX Studio Dusseldorf

Apply for a seat

Ready to go beyond the Retail Media buzz?

Retail media has evolved significantly in recent years, from traditional in-store advertising to advanced digital platforms where brands and retailers increasingly rely on data-driven strategies. What was once a supplementary business for large e-commerce platforms is now a strategic sales driver for retailers and brands.

With the growth of e-commerce and the digitalisation of consumer behavior, retail media is becoming a highly sophisticated ecosystem where personalised, targeted advertising is the key to increasing sales and building brand loyalty.

In this joint event by IBM iX and DOUGLAS Marketing Solutions – the Retail Media unit of Europe’s leading omnichannel premium beauty destination – you will gain exclusive insights into making the most out of retail media in the future.

Event highlight: We are delighted that DOUGLAS will unveil its latest development in this area live and exclusively at the event. With the launch of the new Self-Service Platform, brands now have direct access to the DOUGLAS retail media inventory, enabling them to activate campaigns more quickly, target more precisely, and optimise in real time.

What you can expect

Exclusive insights from DOUGLAS

Discover how DOUGLAS empowers brands to boost visibility, traffic, and conversions through first-party data-driven Retail Media campaigns tailored to beauty audiences.

Breakout sessions and live demos

Join sessions led by experts from IBM iX and DOUGLAS covering campaign set-up processes and the technical background of retail media platforms.

Launch of the DOUGLAS Self-Service Platform

See how the new platform puts marketers in control – with full campaign autonomy, real-time optimisation, and the power to drive performance at scale.

Networking opportunities

Meet remotely and live with retail, marketing, and technology experts.

Event programme

3.30 pm

Arrival & Registration

Welcome drink and check-in

4.00 pm

Welcome

Introduction by IBM iX and DOUGLAS Marketing Solutions

4.15 pm

Keynote

UNLOCK Retail Media – Introduction to the DOUGLAS Self-Service Platform
Charina Lumley, DOUGLAS Marketing Solutions

From idea to launch: Charina Lumley shares the journey behind DOUGLAS’ new Self-Service Platform. Get a behind-the-scenes look at how this innovative solution empowers brands with full campaign control and drives measurable impact in beauty retail.

4.30 pm

Case Study

UNLOCK Success – Real-Life Case with ANNEMARIE BÖRLIND
Dirk Kamphaus & Christopher Hauschild, DOUGLAS Marketing Solutions

Discover how the beauty brand ANNEMARIE BÖRLIND boosted visibility, traffic, and sales using the DOUGLAS Self-Service Platform. This case study showcases the smart combination of Sponsored Product Ads and Audience Ads – and the results it delivered.

5.00 pm

Breakout Sessions

1) UNLOCK Scalability: Inside Our Retail Media Transformation
Abhijeet Rao DOUGLAS Marketing Solutions, Tatjana Voss, IBM iX

2) UNLOCK Campaign Success: Live Demo of Campaign Set-Up & Reporting
Dirk Kamphaus & Christopher Hauschild, DOUGLAS Marketing Solutions

1) In this collaborative session, IBM iX and DOUGLAS Marketing Solutions unfold their retail media vision — from initial concept to a live demo of the Self-Service Platform in action. Learn how the solution significantly increased campaign reach, including real-world results, the business case behind it, and the technical setup.

2) This hands-on demo walks you through the Self-Service Platform and its real-time features. From setting up your first campaign to reporting functionalities: see how ads appear in the DOUGLAS shop, how to improve performance, and how to use analytics to get the most out of every campaign.

6.00 pm

Networking, Snacks & Drinks

Wrap up the event with informal networking and the opportunity to connect with peers and experts from marketing, retail and technology.

Our experts onsite and remote

Charina Lumley

Managing Director

Charina heads DOUGLAS Marketing Solutions and brings global experience in retail, e-commerce, and digital advertising, helping brands grow through innovative retail media.

Dirk Kamphaus

Senior Digital Activation Manager

Dirk brings 9+ years of experience in full-funnel digital marketing. At DOUGLAS, he drives impactful retail media campaigns for FMCG, fashion, and beauty brands with deep expertise in performance marketing and DSPs.

Christopher Hauschild

Customer Success Manager Self-Service

With 7+ years in digital marketing and business development, Christopher brings deep expertise in full-funnel media strategy and client consulting. At DOUGLAS, he leads client success for the Self-Service Platform.

Abhijeet Rao

Team Lead Business Technology

Abhijeet leads tech development at DOUGLAS Marketing Solutions, building scalable tools to power retail media. With 8+ years in ad tech across publishers, agencies, and retail, he focuses on automation, AI, and impactful growth solutions.

Tatjana Voss

Practice Lead CT Customer Strategy and Process

25+ years of experience in Digital Transformation, Market Activation, and Digital product engineering with a special focus on Distribution.

Omar El Agrebi

Executive Director | G2M Lead – Consumer Industry & Retail

Marketing Technology Expert and Senior Advisor. G2M Leader, driving impact across the consumer space — incl. dynamic sectors like FMCG, Retail, Luxury, TelCo, Media & Entertainment.

Register now to apply for one of our limited seats

Space is limited, so hurry up and get your ticket. Please select whether you'd like to join us onsite or remotely.

Event location

IBM iX Düsseldorf
Plange Mühle 1
40221 Düsseldorf

Any questions? Feel free to contact us.

Anne Kikuts

Director Marketing, IBM iX

anne.kikuts@ibmix.de

Omar El Agrebi

G2M Lead – Consumer Industry & Retail

omar.el.agrebi@ibmix.at

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