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Future-Proof Your Marketing: Generative AI is a Game Changer

Discover how you can revolutionize your marketing strategies leveraging AI and automation at scale. Benefit from valuable insights to take your marketing organisation to the next level. Save costs, streamline operations, and harness the potential of gen AI and automation.

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Key challenges in Marketing

A man sits in front of a notebook and reads a paper.

Brands need to do more with less

With the current global economic uncertainty, investment priorities are shifting. CMOs need to rethink how they deploy budgets and evolve their operating model to drive ROI.

Rising customer expectations

Customers expect personalized experiences. They want brands to know their preferences without having to tell them.

Customer data optimization

In a recent IBM survey, more than two-thirds of marketing leaders had multiple versions of the same customer data across three or more different systems, creating confusing and inaccurate customer profiles.

Gen AI Disruption

The rise of the “platform economy”,  increasing consumer privacy regulations, and a cookie-less world are changing business models, making targeting more challenging, and negatively affecting marketing ROI.

Marketing is being disrupted by gen AI, as enterprises rethink the value of marketing.

Gen AI is already enhancing the value organisations get from their marketing efforts. This is a pivotal moment to embrace the future by shifting to AI enabled Marketing Operations.
Leverage the potential and transform your marketing to marketing managed services.

IBM iX is your trusted partner for evolving your marketing operations. With our marketing managed services, you can harness the full potential of AI, automation, and gen AI to drive efficiency and maximize ROI. Our experienced consultants will ensure your marketing target operating model is up to the task, while saving you time and resources.

Connect with our Marketing Transformation experts for exclusive insights and strategies on how we are helping clients – and how we can help you.

Book an expert

Modern marketing managed
Services by IBM iX

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CX & Platform Management

Manage customer journeys across channels, and operate digital engagement and gen AI platforms.

Next Gen Content Operations

Gen AI driven content production, management and transcreation services.

Digital Marketing & Campaign Operations​

Build and execute digital marketing and media campaigns

Data & Performance Analytics

Modern data operations, advanced analytics (return on marketing investment) and visualisation services.

Ready to transform your business?

Schedule a meeting with our marketing experts to hear about how we are accelerating this transformation journey for you.

Tatjana Voss
Tatjana Voss
Sales Cluster Lead CPG and Retail & Practice Lead Strategy and Process IBM iX
+49- 171 5697317
Sharad_Somanchi
Sharad Somanchi
Customer Transformation Lead, IBM iX DACH

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IBM iX

The Experience Agency
of IBM Consulting

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