UNLOCK Retail Media

Retail Media is increasingly becoming one of
the most dynamic growth areas in digital marketing. At
our event with retailer DOUGLAS you’ll gain
insights into the future direction of Retail Media.

4 June | 3.30 pm
Live & Remote
IBM iX Studio Dusseldorf

Apply for a seat

The Rise of Retail Media

Retail Media has evolved significantly in recent years – from traditional in-store advertising to advanced digital platforms where brands and retailers increasingly rely on data-driven strategies. What was once a supplementary business for large e-commerce platforms is now becoming a strategic sales driver – for retailers and brands alike.

With the growth of e-commerce and the digitalisation of consumer behavior, retail media is becoming a highly sophisticated ecosystem where personalised, targeted advertising is the key to increasing sales and building brand loyalty.

Join us live or remotely at this event, hear exciting keynotes and learn in breakout sessions how you can make the most of retail media in the future.

Highlight: We are delighted that DOUGLAS will be unveiling its latest development in this area live and exclusively at the event.

What you can expect

Exclusive insights from DOUGLAS

Germany’s top-selling beauty online shop shares how it drives success with its retail media strategy.

Breakout sessions

IBM and Douglas provide exclusive insights into campaign set-up processes and the technical background of retail media platforms.

Networking

Meet remotely and live with retail, marketing and technology experts.

Event programme

3.30 pm

Arrival & Registration

4.00 pm

Welcome

4.15 pm

Keynote

UNLOCK Retail Media – Introduction to the Self-Service Platform
Charina Lumley, DOUGLAS

From idea to launch day of the Self-Service platform: Charina Lumley,
the Managing Director of DOUGLAS Marketing Solutions will give an
exclusive view behind the scenes and show you what our brand new
platform is all about.

4.30 pm

Case Study

UNLOCK Success – Real-Life Case ANNEMARIE BÖRLIND
Dirk Kamphaus & Christopher Hauschild, DOUGLAS

Let’s talk beauty brands: The case study of ANNEMARIE BÖRLIND
proves how a brand can unlock success with the Self-Service platform.
Learn how to boost visibility, traffic and sals with a combination of
Sonsored Product Ads and Audience Ads.

5.30 pm

Breakout Sessions

1) UNLOCK Scalability: Inside Our Retail Media Transformation
Abhijeet Rao DOUGLAS, Tatjana Voss IBM iX

2) UNLOCK Flexibility: Live Demo of Campaign Set-Up & Reporting
Dirk Kamphaus & Christopher Hauschild DOUGLAS

1) In this collaborative session by IBM and Douglas, we’ll share our Retail
Media vision — from initial concept to a live demo of the self-service
portal in action. You’ll hear how our solution significantly increased
campaign reach, scaling from just 300 to over 5,000 brands. We’ll also
highlight real-world results,the business case behind it, and the technical
setup. If you’re curious about what it takes to truly scale retail media,
this session is for you.

2) In this breakout session we will guide you live through the user
interface of our Self-Service platform covering the Set Up of your first
campaign and Reporting functionalities. Learn how your ads will look
like in the DOUGLAS online-shop, how you optimize the performance
of your campaign and how to make the most out of the analytics
insights.

6.00 pm