IBM iX and HSG present:

Explore Technology & Excecution Strategies in the Age of GenAI, Metaverse and Web 3.0.

@ HSG Metaverse Grid
14 November 2023 – 10.30 am | IBM iX


The emergence of foundation models and Generative AI is really a defining moment. And we need to recognize its importance. We need to capture the moment. And my advice is, don’t be just an AI user. Be an AI value creator.

Senior Vice President and Director of IBM Research Darío Gil

Are you ready to discover the untapped potential of Generative AI, Metaverse and Web 3.0 for your business? This event is designed to showcase the practical, real-world applications that lie beyond the hype, offering a wealth of inspiration, relevant insights, and valuable networking opportunities.


What to expect:

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Agenda 14 Nov 2023

The second of two events in 2023, in cooperation with the University of St. Gallen at the SQUARE, will focus on the perspective of Technology & Execution Strategies. Join us for an immersive experience with keynotes, panel discussions, and breakout sessions that will help bridge the gap between rapid development and relevant use cases, in the present moment.



Guest Arrival & Welcome, Jochen Bella-Ada (IBM iX) & Mary Wallace (IBM)

10:45 – 11:15

Opening Keynote: Technology & Execution view on the latest development, Ryan Courtier (IBM iX)

11:15 – 12:00

Technology Panel Discussion: Ryan Courtier (IBM iX), Dr. Johannes Schöning (HSG), Markus Danhel (IBM), Erik Stabentheiner (Erste Digital), hosted by Mary Wallace (IBM)

12:00 – 12:15

An academic perspective by Prof. Dr. Thomas Rudolph

12:15 – 13:15

Lunch & Networking

13:15 – 13:45

Keynote by Dr. Evangelos Avramakis (SwissRe)

13:45 – 14:30

Execution Panel Discussion: Alexander Repp (Globus), Claudio Mirti (Microsoft), Evangelos Avramakis, (Swiss Re), Ales Prochazka (IBM), Marlene Spanenberg (IBM), hosted by Mary Wallace (IBM)

14:30 – 14:45

Coffee Break

14:45 – 15:00

Wrap-up and opening of the breakout sessions, Jochen Bella-Ada (IBM iX)

15:00 – 16:15

Breakout Sessions:

  • Build and Deliver in the Metaverse hosted by Ilker Uzkan (IBM iX) and Erik Stabentheiner (Erste Digital)
  • Discovery and Prototyping for GenAl Use Cases hosted by Philipp Trachsler (IBM iX) and Dr. Daniel Ehmann (IBM)
  • GenAI best Practices & how to avoid Pitfalls: Claudio Mirti (Microsoft) and Marlene Spangenberg (IBM)
  • How to integrate the Metaverse into your established business model: Katharina Ruschmann (HSG), Michael Hong (HSG)
16:15 - 18:00

Apéro & Networking

Discussion topics

  • What technology is used and how can it be accessed?
  • How seamlessly can this technology be integrated into the existing architecture or ecosystem?
  • How is this all related to each other? AI and Metaverse and W3?
  • How to efficiently prototype, test and implement these solutions?
  • What roles and skills are needed to tackle such projects?

Cooperation partner


Our Guests

Jochen Bella-Ada
General Manager and iX Leader,
IBM iX Switzerland

Prof. Thomas Rudolph
Full Professor of Marketing and Retail Management,
University of St. Gallen



Mary Wallace
Retail, Place & Consumer Behaviour SME –
Global Centre of Competence,
IBM Consulting UK

Ryan Courtier
Senior Managing Consultant & AI Client Delivery Manager,

Dr. Evangelos Avramakis
Lead Corporate Foresight, Intelligence & Development,
Swiss Re

Portrait von Erik Stabentheiner

Erik Stabentheiner
Erste Digital

Alexander Repp
Sales Director,
GLOBUS Switzerland

Claudio Mirti
Senior Advanced Analytics & AI Specialist EMEA ,

Marlene Spangenberg
Advisory Data Scientist Managing Consultant,
IBM Germany

Johannes Schöning

Dr. Johannes Schöning
Professor Human-Computer Interaction, University of St. Gallen, Switzerland

Katharina Ruschmann
Research Associate & PhD Candidate – Institute of Retail Management,
Universität St.Gallen

Michael Hoang

Markus Danhel

Markus Danhel
Principal Ecosystem Technical Sales Leader,
IBM Switzerland

Man in white shirt in glasses, smiling.

Ilker Uzkan
Banking Lead – Customer Transformation DACH,

Dr. Daniel Ehmann
Expert Data Scientist,
IBM Switzerland

Ales Prochazka
Generative AI Practice Lead, IBM Switzerland

Philipp Trachsler

Philipp Trachsler
Director Salesforce,
IBM iX Switzerland

Guisanstrasse 20
CH-9010 St.Gallen


Route planner

Don't hesitate to reach out!

Portrait André Lehmann
André Lehmann
Senior Director, Business Design Lead at IBM iX Switzerland
Isabelle Alina Mayer
Isabelle Alina Mayer
Managing Consultant, Enterprise Strategy, IBM iX Switzerland

What’s up?

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