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SAP Marketing Cloud is being sunset – Time to act!

Support will officially end by the end of 2026 and active development has already been scaled back significantly. IBM iX helps you define the right strategy to transition to a future-ready marketing automation landscape.

Get a free Consultation Not using SAP?

 

 

Time to future-proof your marketing infrastructure

Many companies are now facing the challenge of rethinking their existing setup with direct impact on campaigns, data management, and customer journeys. So what does this mean in the context of SAP Marketing Cloud?

  • Critical features are being phased out.

  • Core processes need to be redefined.

  • Choosing the right next platform will determine your future readiness.

IBM iX has been guiding companies through successful transitions to modern marketing automation platforms for decades – including Salesforce, Adobe, and of course, SAP. We bring together deep technology and implementation expertise with strategic marketing know-how.

Our 3-Step Offer

1. Fill out the questionnaire

Give us insights into how you’re currently using SAP Marketing Cloud. This helps us understand your setup and needs right away.

2. Get a migration guide

After submitting the form, you will immediately receive an email with guidelines for a successful migration to give you an initial orientation.

3. Free initial consultation

Our team will reach out to schedule a free consultation – including one of our certified SAP Marketing Cloud specialists.

Request a consultation now & secure your guide

Based on a few key inputs, we’ll provide a migration guide and a free initial assessment – along with clear recommendations for your next steps. The questionnaire is specifically designed for SAP Marketing Cloud users, so we can tailor the consultation to your individual situation.

Not using SAP? No problem. We’re also happy to support you with similar transformation challenges.

With a track record of successful implementations and deep expertise in SAP, Adobe, Salesforce, and many other platforms, we help companies build future-ready, data-driven marketing ecosystems – with the right tools, processes, and use cases. If you’re evaluating new platforms, we’re here to support you with clear strategic guidance.

Explore our Marketing Transformation Services

Get in touch.

Karsten Stracke
Expert Lead data-driven Marketing, IBM iX
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