In industry, in mechanical and plant engineering and in the construction industry, companies often implement their portals according to the same concepts as in online retail. But what works well for online shops in the B2C sector – namely the emotional appeal to customers – misses the needs of the target groups in the B2B market and shows only moderate success in practice.
B2B purchasing is a professional job. The emotional appeal is out of place here. So how do you address the interests of the stakeholders involved?
Our concept of Customer and Service Portals shows a possible solution. In our free white paper you will learn:
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