Car configuration:
BMW is shaping the future of automotive customer experience

Car configuration made accessible to everyone: Based on natural language processing, IBM’s Configurator Assistant guides customers through the car buying process with ease, making the journey smooth and enjoyable.

Stuck in reverse: The broken car configuration process

BMW Statistics

Potential car buyers are often overwhelmed with the multitude of options and complex technical procedures, and miss clear explanations when configuring the car of their dreams. The mostly static traditional process lacks user centricity. This can lead to frustration and disappointment, causing customers to abandon the configuration process altogether.

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Your dream car is just a few prompts away

The IBM Configurator Assistant is a cutting-edge solution designed to revolutionize BMW’s car and motorcycle configuration process. The AI-powered tool makes it easy for customers to visualize options and features, enabling them to personalize the vehicle of their choice in real time.

With the power of IBM’s watsonx portfolio, including watsonx.ai, watsonx Assistant, Code Engine, external 3D streams and Cloudant Database, BMW and IBM created a user-centric, interactive experience that sets a whole new benchmark for car configurators.

Customers can simply tell the assistant what they’re looking for in plain language, and the AI takes care of the rest. This experience significantly improves the decision-making and overall purchase experience.

Skyrocketing KPIs speak for themselves

The project has already yielded impressive results, for example, a 200% increase in configurator usage and a 197% increase in conversion rate, showcasing the power of innovation in creating a more intuitive and personalized customer experience. The Configurator Assistant was presented to a number of high-profile industrial clients at the AutoLab event in Munich.

BMW Statistics

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