Meet us at IAA Mobility 2023

Let’s dive into key topics that are driving the automotive industry. Join our masterclasses, panel discussions and networking sessions at the Executive Lounge presented by IBM & TikTok.

4 – 8 September 2023, Munich
IAA Summit | Hall B1 at the Entrance West

Register now!

On the fast lane

After a successful opening of the IBM Auto Lab, our Code to Road initiative will take the IAA Mobility 2023 in Munich. The initiative is designed to drive the mobility industry, which is undergoing fundamental change through the increased use of software. We all face the same challenges and it’s not just about adapting – it’s about thriving in this new reality.

At the Executive Lounge, presented by IBM and TikTok, clients, ecosystem partners and colleagues come together to exchange latest trends, project references and experiences. Let’s pool our knowledge and embrace the possibilities to shape the future of the automotive industry.

Save your seat now!




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Join our Masterclasses


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Four days full of insights and expertise

Starting with a press day on Monday, the following three days will offer informative presentations, lively discussions, and networking opportunities with industry experts and fellow enthusiasts. The last day, Friday, is reserved for networking and exchange.

While on the Summit, we welcome you to visit our IBM Booth in Hall B3.B11 to talk with our technology and industry experts about GenAI, Software-Defined-Vehicle, Next-Gen CX and Sustainability. In addition to the Masterclasses held at the Executive Lounge, speakers from IBM and IBM iX will be delivering keynote presentations at the Yellow Stage. Attending these keynotes does not necessitate prior registration.


6 September, 11 – 11.15 am
Selling cars on TikTok


Yellow Stage, Hall B2

Selling Cars on TikTok: How Smart tapped into automotive culture and accelerated sales

Do you want to join the brands that drive automotive culture on TikTok? Learn how smart’s game-changing TikTok campaign revved up the automotive industry with the launch of their new product in this dynamic session. Featuring insight from Jens Sulek from IBM, whose technology powered and measured the campaign’s success, join smart’s Björn Schick and TikTok’s David Roland as they explore the transformative power of the TikTok Automotive Community and unravel the secrets behind the success of smart’s campaign. Strap in and enjoy the ride.

Björn Schick, CXO smart
David Roland, Head of Brand Partnerships DACH TikTok
Jens Sulek, Executive Partner, Co-Lead IBM iX DACH


7 September, 4 – 4.45 pm
How AI accelerates Mobility for the Future


Yellow Stage, Hall B2

As we navigate the floods of the digital revolution, it is becoming increasingly clear: Generative AI is not just a trend, but a development that will shape our future, including the automotive industry. Get an inside look at our recently announced IBM watsonx AI and data platform. Let yourself be invited to our panel discussion with representatives from the industry on how a well thought-out, strategic approach for the automotive industry could look like in order to be able to really exploit the potential of generative AI.

Speaker to be announced soon


7 September, 4.15 – 4.30 pm
The Unexpected, Driving Impact

Main Stage, Hall B1

David Saidden, Director of Strategic Distribution Partnerships at TikTok, explores the surprising ways TikTok is expanding the creativity and joy of its platform to places where you might least expect it, but certainly appreciate it. Places like homes, planes, cinema, and even automobiles – look into the future with us, as TikTok expands beyond mobile devices to screens across the globe. Join us to explore the innovative developments coming out of TikTok’s Global Distribution team, and how TikTok is becoming ubiquitous.

David Saidden, Director Of Strategic Partnerships at TikTok



Our experts

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Meet our strong line-up

Portrait Jens Sulek

Jens Sulek

Executive Partner, Co-Lead IBM iX DACH, Practice Leader Customer Strategy & Processes

Portrait Peter Schel

Peter Schel

Senior Partner – Industrial Sector Lead DACH and Lead Client Partner for BMW Group, IBM

Jan Pilhar

Executive Director Strategy & Business Design, IBM iX Berlin

Portrait of Marko Thorhauer

Marko Thorhauer

Executive Creative Director, Leader Experience Design & Mobile Practice DACH, IBM iX

Omar El Agrebi

Director Sales & Alliance | Adobe GTM Geo-lead for DACH, IBM iX DACH

Inge Scheibel

Inge Scheibel

Principal Solution Consultant, IBM iX Dusseldorf

Heramb Velankar

Director – Commerce Platforms Consulting, IBM iX Dusseldorf

Erdem Zeren

Erdem Zeren

Head of Automotive Brand Partnerships | DACH + NL, Tiktok

Noriko Suzuki

IBV Global Research Lead – Energy & Utilities, Automotive and Electronics

Register now!

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Join the Executive Lounge

You can find us here 

The Executive Lounge is located in hall B1 near Entrance West.




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Need some help?

If you have any questions about our Executive Lounge, please do not hesitate to contact us!

Sanja Bozicevic
Senior Marketing Manager
Franziska Dieker
Sales Marketing Manager