IBM iX Blog

Insights and expertise
for the challenges of digitalisation

Focus topic: Generative AI

AiX Card Game

Business-to-Agent: When Your Next Customer Isn't Human

Thought Leadership in the Age of AI: Why Leaders Must Provide Direction

Your AI Search Readiness Guide: The Essential Checklist

Visualization of the AI Search Shift: Colorful digital components form a dynamic spiral, symbolizing the transformation of search through AI.

The AI Search Shift: Why Your SEO Strategy Needs an Update

From automation to autonomy: Your guide to Agentic AI

IBM iX Micro Offering Digital Concierge Collage

4 effective AI tools for marketing, brand & customer service

Man sitting at a laptop, smiling, surrounded by digital icons including a robot face and a laptop symbol, set against an abstract background.

AI-driven content and web development: an interview about the digital future

The evolution of AI in 2025: a personal reflection

All articles

A fresh breeze for your mailbox

Stay up to date on news, events and thought leadership topics from the digital world.