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IBM iX Blog

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Focus topic: Generative AI

Blog article

The evolution of AI in 2025: a personal reflection

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Blog article

How the Intelligent Content Supply Chain transforms content management with AI and human expertise

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Blog article

Automated AI reporting for greater efficiency in editorial offices

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Whitepaper

Marketing’s Metamorphosis: A bold look at marketing’s gen AI-powered future

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Guide

Marketing success with Generative AI: Best Practices for pharma and life science

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Two healthcare professionals are in a medical facility. One, standing, wears green scrubs while holding a coffee cup. The other, seated, wears blue scrubs and looks at a smartphone.
Blog article

Interview: The state of generative AI in healthcare

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Blog article

How to accelerate hyper-personalisation in marketing with generative AI

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Blog article

Do more with less: Adobe Workfront and Edge Delivery powered by generative AI

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Use case

Modernise Commerce with Generative AI

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