2020/05/20

Double win at the ADC Award 2020

With two projects, the new German Armed Forces website and the HealthAdvisor app, IBM iX was awarded two prizes by the German Art Directors Club.

IBM iX Berlin received two awards for projects at the largest creative award ceremony in the German-speaking region, the ADC competition. In the website category, the Berlin-based digital agency, won a Bronze “Nail” for the relaunch of the German Armed Forces web portal. In the “Digital Services & Products” category, HealthAdvisor, an AI-based stroke prevention app, impressed the renowned jury of the Art Directors Club (ADC) Germany, therefore also winning a Bronze Nail.

German Armed Forces (Bundeswehr) – Website Relaunch

The agency received the ADC Bronze Nail in the ‘Digital Communication > Website’ category for its work on the new bundeswehr.de — the only awarded project in the website category! With this work, the IBM iX’s team have once again proven its expertise in the public sector. The German Armed Forces, alongside the bundeswehr.de, are coming out from under digital cover user-friendly, interactive, and future-proof. Commissioned by BWI GmbH, the new portal was created as a central content hub as the basis for further development. All this with a new look and up-to-date technology based on the CoreMedia content management system.

Learn more: aperto.com/de/work/Bundeswehr

HealthAdvisor – stroke prevention app

The HealthAdvisor app won a Bronze Nail in the “Digital Products & Services > App/Mobile Application” category. HealthAdvisor is an AI-based service developed by IBM iX Berlin in collaboration with AI4medicine. With the help of the app, the risk of stroke, the second most common cause of death and the reason for multiple impairments, can be drastically reduced. Users are shown targets and individual measures that contribute to stroke prevention. In this way, the app helps to save lives, reduce healthcare costs and advance science by providing researchers with additional data for studies.

Learn more: ai4medicine.com/healthadvisor

About the ADC Awards

The ADC award show is the largest creative competition in the German-speaking world. It is one of the most important benchmarks for company recognition in Europe. The best studios, editorial offices, companies and agencies submit their work to the competition. It is organised by the Art Directors Club for Germany, an independent association with the aim of finding and promoting excellent creative communication. More information can be found at: www.adc.de

All jury results of the ADC can be found at: www.adc.de/wettbewerb

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