Strichpunkt and IBM iX are developing a digital design system with Berlin public transport company BVG

The collaboration between the BVG and the two agencies will create an improved user experience that encompasses all of the Berliner Verkehrsbetriebe’s digital touchpoints.

Berlin, 6. Dezember 2023. For the implementation of a new digital design system, the Berliner Verkehrsbetriebe (BVG) is putting its trust in the combined expertise of the design and branding agency Strichpunkt and IBM iX, the experience design and customer transformation partner within IBM Consulting. This collaboration will rework the visual design and experience of all digital touchpoints, creating an optimised and coherent user experience. This gives the BVG an asset that enables it to implement new digital products more quickly at the frontend through standardisation.

The creative experts at Strichpunkt translated the BVG’s visual language into a digital format and provided guidelines, Figma libraries for components and the basis for design tokens. This has resulted in a harmonised and dynamic visual communication style, made available across all platforms. The IBM iX team contributed its expertise in the field of digital experience design and delivery, and advised BVG.de by tapping into its many years of experience in product design. It used agile methods to deliver the architecture of the design system and develop robust React components.

“The combination of brand strategy and digital transformation can lead to impressive results. We – the joint team of BVG, Strichpunkt and ourselves – are using an agile setup to implement a design system that will lead the BVG brand into a new digital age while enabling the company to implement new digital products more efficiently in the future,” says Daniel Knoll, Design Director at IBM iX Berlin. “We are thereby creating a higher standard for digital experience and front-end implementation – not just on the web, but across all platforms.”

“The roadmap ensures an iterative approach, with a particular focus on components and features that offer the highest added value to BVG stakeholders,” says Romina Fuchs, Creative Director at Strichpunkt Design. “Through this valuable collaboration with IBM iX, we have created a system for BVG that simplifies processes and enables a holistic brand experience. We are very proud to be part of the BVG’s transformative journey.”

Future developments in the collaboration between Strichpunkt and IBM iX for the BVG can be found here.

With 120 employees, Strichpunkt is one of the leading design and branding agencies in the German-speaking region. Founded in 1996, the specialists in brand, experience, culture and business design work from Stuttgart and Berlin for customers such as Deutsche Post DHL Group, Audi, Otto Group, Porsche, Schwäbisch Hall and Trumpf, as well as for Asian brands such as Weltmeister and Deli. www.sp.design

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Laura Welter
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