Business & Design Strategies in the Age of Metaverse, Web 3.0, and AI

Business & Design Strategies in the Age of Metaverse, Web 3.0 and AI

IBM iX – Beyond the Hype

@ SQUARE, University of St. Gallen
31 May 2023 – 10:30 am | IBM iX

“We’re on the cusp of a seismic shift: the biggest change to the digital landscape, and culture, since the dawn of social media in the early 2000s.”

Emily O’Brien
Programme Director, Unilever Web3 Collective

Are you ready to discover the untapped potential of the metaverse, Web 3.0, and AI for your business? This event is designed to showcase the practical, real-world applications that lie beyond the hype, offering a wealth of inspiration, relevant insights, and valuable networking opportunities.

Explore ways to deliver value beyond the hype in metaverse. Discover more here.

What to expect:

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Inspiration

Hear from industry experts and thought leaders as they share their experiences, insights, and best practices for leveraging the metaverse, Web 3.0, and AI to drive tangible results in your business.

Practical insights

Gain in-depth understanding of the key concepts and strategies that are shaping the future of business and design, including immersion, decentralization, virtual economy, and community.

Immersive Experiences

Explore the HSG Metaverse Grid and immerse yourself in 12 cutting-edge demonstrations and exhibits, showcasing the incredible possibilities that await you in the age of metaverse, Web 3.0, and AI.

Networking

Forge connections with like-minded professionals and distinguished thought leaders from diverse industries and academia, fostering new partnerships and collaborations that will elevate your business to new heights.

Schedule

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Agenda 31 May 2023

The first of two events in 2023, in cooperation with the University of St. Gallen at the SQUARE, will focus on the perspective of Business & Design Strategy. Join us for an immersive experience with keynotes, panel discussions, and breakout sessions that will help bridge the gap between rapid development and relevant use cases, in the present moment.

10:30

Guest arrival & networking

10:45 - 11:15

Opening keynote: Strategic view on the latest development, Mary Wallace (IBM)

11:15 - 12:15

Strategy panel discussion with Mary Wallace (IBM), Prof. Thomas Rudolph (HSG), Coralie Lannelongue-Luger (SAP) and Matthias Plattner (Bank Julius Bär), moderated by Christina Frohn (IBM)

12:15 - 13:00

Lunch & networking

13:00 - 13:30

Keynote: An academic perspective on the Metaverse, Prof. Thomas Rudolph (HSG)

13:30 - 14:00

Keynote: Design view on the latest developments, Marko Thorhauer (IBM iX)

14:00 - 14:15

Coffee break & networking

14:15 - 15:00

Design panel discussion with Marko Thorhauer (IBM iX), Sarah Engel (IBM), Yvo Richner (Elaboratum) and Adrian Furger (Samsung), moderated by Avdyl Haxhaj

15:00 - 16:00

Breakout discussions

– Business strategy with Axel Nitschke (IBM)

– Gen Z PoV with Natalia Lima (IBM)

– Foundation modelling with Avdyl Haxhaj (IBM)

– Experience design with Marko Thorhauer (IBM iX)

16:00 - 18:00

Apéro & networking

Discussion topics

How do leaders perceive the latest developments in the fields of Metaverse, Web 3.0 and AI?
What opportunities do leaders see for their businesses?
Where to start the journey?
How to unlock value?
How to consider social and ethical responsibility?

From technology solution providers to designers, senior managers, students, and professors to developers, all are welcome to engage in discussions about the future of the field and to find inspiration to drive innovation and progress forward.