Contact

Meet IBM iX at DMEXCO 2026

23 & 24 September 2026
Koelnmesse | Hall 6.1, Booth B-030

Come by and see how leading organisations turn AI into real customer and business value.

Book your meeting now! Get in touch

From AI to Aha.

 

The most valuable AI isn’t the one making headlines. It’s the one creating better customer experiences, enabling smarter decisions and delivering measurable business impact.

At DMEXCO, IBM iX brings together experts, clients and innovators to share what’s working today and what’s coming next. Explore our programme of talks, masterclasses and client stories, then book a meeting to discuss your priorities with our team.
Let’s move beyond experimentation and into execution.

Let’s create intelligent experiences.

  • Agentic Workflows

    As AI agents take on more responsibility across processes and functions, new opportunities emerge to accelerate decisions, reduce friction and increase productivity. But the challenge is no longer automation alone. It’s designing workflows where humans and AI work together effectively.

  • AI Operating Systems

    AI can no longer sit on the sidelines of the organisation. The organisations creating impact are developing operating models that connect strategy, technology, governance and ways of working.
    Because sustainable AI transformation requires more than tools. It requires organisational design.

  • Visibility in AI Interfaces

    Customer journeys are changing.
    Increasingly, discovery, evaluation and decision-making happen through AI-powered interfaces rather than traditional search and digital touchpoints. The rules of digital visibility are evolving. Understanding them will become a critical competitive advantage.

Your IBM iX DMEXCO experience

When Intelligence Scales: Turning AI into Real Competitive Advantage

As AI becomes a competitive necessity, the real challenge is no longer adoption but turning intelligence into sustainable growth. Industry leaders discuss how businesses can combine AI with human creativity, trust and strong brand strategies to create lasting commercial advantage.

Join the panel discussion with Jay Trestain, Executive Partner at IBM Consulting and Marketing Transformation & Adobe Practice Leader IBM iX EMEA.

Bookmark in your event calendar

Our AI demos

Join the conversation.

DMEXCO is full of AI conversations. IBM iX brings the experiences, strategies and success stories behind them.

Meet our experts, join our speaker sessions and masterclasses,and learn how intelligent expeirences are reshaping marketing, commerce, sales and service.

Fill out the form to schedule a meeting with our onsite crew.

Questions? Let’s talk!
Get in touch!

Yesim Yoldas-Vageeswaran
Head of Event & Sales Marketing, IBM iX
+49 174 9966928
Anna Dubrovska
Director Growth - Consumer Industry, IBM iX
+49 17611103116

Location

Koelnmesse
Messeplatz 1
50679 Köln