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Meet IBM iX at DMEXCO 2026

23 & 24 September 2026
Koelnmesse | Hall 6.1 | Booth B-030

Join us at DMEXCO and see how leading organisations turn AI into real customer and business value.

Book your meeting now View programme highlights

From AI to Aha

 

The most valuable AI isn’t the one making headlines. It’s the one creating better customer experiences, enabling smarter decisions and delivering measurable business impact.

 

At DMEXCO, IBM iX brings together experts, clients and innovators to share what’s working today and what’s coming next.

 

Explore our programme of talks, masterclasses and client stories, then book a meeting to discuss your priorities with our team.

 

Let’s move beyond experimentation and into execution.

Let's talk about what's next for AI,
experiences and growth

  • Agentic Workflows

    As AI agents take on more responsibility across processes and functions, new opportunities emerge to accelerate decisions, reduce friction and increase productivity. But the challenge is no longer automation alone. It’s designing workflows where humans and AI work together effectively.

  • AI Operating Systems

    Organisations creating impact are building operating models that connect strategy, technology, governance and ways of working. Because scaling AI requires more than tools. It requires organisational design.

  • Visibility in AI Interfaces

    Customer journeys are changing. Discovery, evaluation and decision-making increasingly happen through AI-powered interfaces rather than traditional search. Understanding these new rules of visibility will become a critical competitive advantage.

Panel Discussions: Learn how industry
leaders are shaping what's next

Turning Intelligence into Advantage

As AI becomes a competitive necessity, the challenge is no longer adoption but turning intelligence into sustainable growth. Industry leaders discuss how businesses can combine AI, trust and strong brand strategies to create lasting commercial advantage.

 

Join Jay Trestain, Executive Partner at IBM Consulting and Marketing Transformation & Adobe Practice Leader IBM iX EMEA.

 

23 September 2026, 11.50 am on Center Stage

Bookmark in your event calendar

Live Demos: See what's possible today

Join the conversation

DMEXCO is full of AI conversations. IBM iX brings the experiences, strategies and success stories behind them.

Meet our experts, join our speaker sessions and masterclasses,and learn how intelligent expeirences are reshaping marketing, commerce, sales and service.

Our DMEXCO sessions at a glance

What’s hot in Martech: Discover which technologies, operating models and AI trends are set to define the future of marketing. With Oksana Kulikova (METRO).

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How intelligence creates business value. Learn how AI, human creativity and strong brands combine to create sustainable growth and competitive advantage. With Jay Trestain (IBM iX), Kristin Fracchia (Gamma) and Vanessa Stützle (LUQOM Group).

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Scaling customer experience across 20 markets. Hear how METRO transformed customer engagement while balancing global scale with local needs. With Oksana Kulikova (METRO).

Learn how DOUGLAS Marketing Solutions combines data-driven activation, campaign optimisation and retail media to improve performance and deliver measurable ROI. With Nesma Abdel‑Hamid (DOUGLAS Marketing Solutions) and Alp Pekkocak (Salesforce).

Real-world AI for modern brands.
Hear how leading brands are using AI to transform customer engagement, marketing and business operations. With experts from Cosnova, Weleda and Falke.

More details coming soon.

“Sales & Service Agents”: See how AI-powered agents are transforming service interactions into smarter, faster and more valuable customer experiences.

“Agentic Content Factory”: Explore how AI can turn content operations into a scalable, governed and highly personalised content engine.

Visit us at Hall 6.1 | Booth B-030

Koelnmesse
Messeplatz 1
50679 Cologne

Meet the team


Looking to connect before DMEXCO? Reach out to our team and let's start the conversation.

Yesim Yoldas-Vageeswaran
Head of Event & Sales Marketing, IBM iX
+49 174 9966928
Anna Dubrovska
Director Growth - Consumer Industry, IBM iX
+49 17611103116