de
Contact

Transform your CRM. Transform your impact.

Get the guide to modern CRM strategies in Life Sciences—practical, proven, and ready to implement.

Download the free guide
A person is holding a tablet showing a digital guide titled ‘CRM transformation in Life Sciences – A practical guide from strategy to scaling.’ The screen also displays an illustration of a scientist using a microscope, along with cloud and device icons. A person is holding a tablet showing a digital guide titled ‘CRM transformation in Life Sciences – A practical guide from strategy to scaling.’ The screen also displays an illustration of a scientist using a microscope, along with cloud and device icons.

CRM is your platform for transformation – not just a tool.

Pharmaceutical, MedTech, and other life sciences companies currently have a unique opportunity to redefine their role within the healthcare ecosystem—more efficiently, more connected, and more patient-centric than ever before. Modern CRM solutions are a key enabler in this shift: they enhance interactions with healthcare providers (HCPs) and establish transparent, secure, and scalable processes across the entire value chain.

IBM iX supports leading life sciences companies in their digital transformation and provides you with a practical guide for successful CRM transformation. Benefit from our expertise gained through more than 100 projects in Pharma and MedTech.

This guide is tailored for:

  • CRM managers in pharmaceutical companies
  • Digital and marketing leads in MedTech
  • Decision-makers who view CRM as a strategic asset
Download

Your roadmap to CRM success in Life Sciences

  • 6-phase plan for a successful CRM transformation

  • Concrete strategies and use cases with measurable impact

  • Best practices for technology selection, data strategy, and AI

  • Exclusive frameworks like the IBM Salesforce Delivery Suite

Get your free guide now.

Fill out the short form and receive the download link directly via email.

Reach out for a personalized consultation tailored to your business needs.
We’re excited to hear from you and help you move forward.

Mark Ehlers
Account Executive, IBM iX
+49 172 4682640
Connect on LinkedIn
André Jansen
Practice Lead CRM & Service, IBM iX
Connect on LinkedIn

This might also interest you

Woman in white lab coat smiling with arms crossed, standing in a modern medical or clinical setting

Webinar: Salesforce Life Sciences Cloud – Driving the Digital Future of Pharma

Learn more
Scientist and businesswoman discussing data on a tablet in a hallway

Navigating the Digital Shift: Smart Strategies for Pharma’s Future

Learn more

Digitisation & Prevention: New Paths for Future-Proof Healthcare

Learn more

Marketing & CRM Transformation

Learn more