Practical Guide to 
 CRM Transformation for 
the Life Sciences industry

CRM is more than a tool. It’s a platform for change.

Pharma, MedTech, and other Life Sciences companies currently have the opportunity to redefine their role in the healthcare system—becoming more efficient, connected, and patient-centric than ever. Modern CRM solutions are a key technology in this transformation: they enhance interactions with healthcare providers (HCPs) and enable transparent, secure, and scalable processes across the entire value chain.

Unlock your potential, master change, and stay ahead of the competition!

• Make the right technology choice

  Salesforce Life Sciences Cloud puts you in the fast lane
• Boost efficiency

  Relieve staff with automation and shorten workflows
• Break down data silos

  Achieve a unified 360° view of HCPs and processes
• Master omnichannel communications

  Reach HCPs in a targeted, personalised, and fully digital way
• Ensure compliance

  Stay on top of GDPR, documentation requirements and transparency from the start
• Achieve ROI faster with IBM iX

  Leverage our efficient methods like the IBM Garage framework, combined with the IBM Salesforce Delivery Suite and IBM Migration Kits

Download Guide

What’s in the Guide

6-phase plan for a successful CRM transformation



Concrete strategies and use cases with measurable impact



Best practices for technology selection, data strategy, and AI



Exclusive frameworks like the IBM Salesforce Delivery Suite

Get in touch with us directly for customised solutions

Mark Ehlers

Account Executive, IBM iX

+49 172 4682640

mark.ehlers@ibmix.de

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André Jansen

Practice Lead CRM & Service, IBM iX

andre.jansen@ibmix.de

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