Analytics Expert (f/m/x)

IBM iX – Designing Tomorrow.

Data is everywhere. Impact is not.

As Analytics Expert at IBM iX, you help leading brands turn data into decisions, customer behaviour into business opportunities and digital experiences into measurable success.

You combine analytical thinking with technical expertise to create measurement strategies that drive growth. Working across marketing, product, design and engineering teams, you ensure organisations don’t just collect data – they understand it, trust it and act on it.

Locations: Varaždin, Zagreb, Osijek | Work model: full-time (40h per week), hybrid (home office 3x per week)

Your tasks

• Shape measurement strategies that connect business goals with meaningful KPIs and actionable insights
• Design and implement enterprise-grade analytics solutions across websites, apps and digital platforms
• Transform complex customer and performance data into recommendations that improve user experience, conversion and business outcomes
• Build reporting and dashboard solutions that enable confident decision-making at every level of an organisation
• Lead analytics workstreams within multidisciplinary teams and contribute to the growth of colleagues and clients alike
• Drive data quality, governance and privacy-compliant measurement standards across digital ecosystems

What you bring

• Several years of experience in Digital Analytics, Web Analytics, Marketing Analytics or a comparable field
• Proven success delivering analytics projects in complex digital environments and working with diverse stakeholder groups
• Strong expertise in platforms such as Google Analytics 4, Google Tag Manager, Adobe Analytics, Matomo, Mapp Intelligence and Consent Management solutions
• Solid understanding of tracking architectures, data layers, web technologies, APIs and cloud-based analytics ecosystems
• Experience translating data into business value through customer journey analysis, attribution, experimentation and conversion optimisation
• Excellent communication skills with the ability to influence both technical and business audiences in English; German is a plus

How we work together

Reliable. Collaborative. On equal footing.

• Clear responsibilities and open communication
• Leadership that provides direction while giving you the space to deliver
• Teams that focus on outcomes – not just presentations
• A strong commitment to quality and sustainable solutions

What we offer

An environment where you can make an impact.

• Challenging projects with real ownership and room to shape outcomes
• Clear development paths, extensive learning opportunities and access to the latest technologies
• Attractive benefits package: 30 days holiday plus additional days off, subsidies for public transport and JobRad, bonus programmes – offer may vary by country and location
• Flexible working models: hybrid setup, flexible hours with core working hours, workation and sabbatical options
• Wellbeing support including health and mental wellbeing offers, sports options and additional support for childcare
• Strong culture with regular team and company events, modern offices and access to an international network

What else you should know

IBM iX is committed to creating an inclusive workplace that provides equal opportunities for everyone. We especially encourage people with diverse backgrounds, perspectives and experiences to apply.

Interested?

We look forward to your application in English, including your CV and references. Feel free to include relevant project examples that showcase your work.

Do you have any questions about the role?

Please contact your Talent Acquisition Partner: Ines Rajić, ines.rajic@ibmix.hr