Big Data represents a great opportunity to optimally address customers. At the same time: It seems to be an impossible challenge to filter out the relevant information from the trillions of bytes of data and use it accordingly.
First of all, there is a way to extract information that is really relevant for marketers from the data jungle. Download our free white paper “Use big data efficiently with marketing automation tools” now, if you want to learn more about this data-based solution.
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