Meet IBM iX at DMEXCO

17 & 18 September 2025
Koelnmesse | Hall 6.1, Booth B032

Discover what intelligent experience really means — where AI understands people, not just data. Where content builds itself, collaboration scales, and experiences adapt in real time.

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A booth where AI actually works

Putting AI leadership into practice

Join us together with Adobe to experience what actually works in the future of marketing – with a live gen AI demo, real use cases, and sharp perspectives from our Fireside Chat at the Thought Leaders’ Summit and the CMO Roundtable.

Building personalised campaigns in 30 seconds

How fast can you build a personalised campaign?
See how a sneaker turns into a dynamic storefront, built in real time, powered by watsonx and Adobe Edge Delivery.

Turning retail media into an intelligent self-service engine

Discover in our Masterclass how DOUGLAS Marketing Solutions and ANNEMARIE BÖRLIND turned an e-commerce shop into a self-service Retail Media platform, powered by Salesforce. Over 400 brands now manage campaigns independently, with real-time insights, automated workflows, and closed-loop measurement.

Redefining collaboration in an AI-shaped world

In the age of AI, no brand wins alone. See how leading brands like Fressnapf, Grey, METRO.digitial, Schaeffler and IBM iX are building brand-led ecosystems — faster, more connected, made for co-creation.

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Explore the IBM iX Sneaker Store

The IBM iX Sneaker Storefront combines watsonx and Adobe Edge Delivery to dynamically generate personalised landing pages — in real time, and at scale. See how gen AI transforms static campaigns into living, responsive experiences tailored to individual customer needs.

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Our DMEXCO focus – shaping Intelligent Experiences with AI

(Agentic) AI & Data Transformation

Harness AI agents and data intelligence to drive faster, smarter business decisions.

Customer Data & Marketing Automation

Turn customer insights into personalised, automated engagement at scale.

Digital Ecosystems & DXP

Build connected platforms that integrate seamlessly across your digital landscape.

Digital Product & Experience Design

Design human-centered products and services that delight users and deliver results.

Change Consulting, Communications & Process Transformation

Guide teams through transformation with clear communication and actionable change strategies.

Digital Commerce & Customer Service

Create seamless, AI-enabled commerce and service experiences that boost satisfaction and revenue.

Content Supply Chain

Streamline content creation, management, and delivery with intelligent workflows.

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Sessions with keys, not just keynotes

Bringing together creativity, marketing, and AI to reimagine the customer experience

As customer expectations soar and innovation accelerates, brands need more than tech stacks – they need bold, imaginative thinking. In this fireside chat, Adobe’s Claire-Louise Green and IBM’s Jay Trestain explore what it takes to lead the next era of customer experience. From GenAI-driven personalization to transforming the content supply chain, they’ll share creative, cultural, and operational shifts shaping the future. Discover why Adobe and IBM see creativity, marketing, and AI as a single force for meaningful change and how they are making experiences smarter, faster, and more human.

Speaker:
Claire-Louise Green, Vice President Enterprise Marketing Adobe EMEA
Jay Trestaine, Lead Marketing IBM EMEA

AI is changing how we build, operate, and scale marketing, but no technology can replace what makes a brand matter. In this session, leaders from Fressnapf, METRO, Schaeffler, Grey, and IBM iX share how they’re rethinking the way brands and agencies collaborate: faster, more integrated, and built for co-creation. Because in the age of AI, a strong core brand isn’t enough. It takes an ecosystem that learns, adapts, and delivers real-time value.

Speaker:
Dr. Thomas Dmoch, Vice President Global Marketing, Ex-Schaeffler
Roland Maisenhälder, VP Business Processes Customer, METRO.digital
Dr. Jens Pippig, Chief Customer Officer (CCO), Fressnapf
Lucas Petermeier, President, Grey
Jan Kempelmann, Managing Partner, IBM iX (Moderation)

Self-service platforms and AI are redefining Retail Media. In this masterclass, DOUGLAS Marketing Solutions and ANNEMARIE BÖRLIND will share how to create precise, efficient, and scalable advertising in digital commerce – from strategy to execution.

Speaker:
Dirk Kamphaus, Senior Digital Activation Manager, DOUGLAS Marketing Solutions
Christopher Hauschild, Client Success Manager (Self-Service), DOUGLAS Marketing Solutions
Saniya Plenkmann, Head of Digital Trade & Brand Integrity, ANNEMARIE BÖRLIND
Lysander Fuchs, Account Executive, IBM iX (Moderation)