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IBM iX at DMEXCO 2025 — 
a look back

17 & 18 September 2025
Koelnmesse | Hall 6.1, Booth B032

At DMEXCO 2025, IBM iX showcased what Intelligent Experience truly means — where AI understands people, not just data. Visitors explored how content builds itself, collaboration scales, and experiences adapt in real time.

 

DMEXCO 2025 

We brought the energy – and it showed!

Watch the video to explore the vibrant 
atmosphere at the fair in Cologne

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Highlights from the booth

IBM iX presented a live GenAI demo, real-world use cases, and sharp perspectives during the Thought Leaders’ Summit and the CMO Roundtable. Attendees witnessed how a sneaker could transform into a dynamic storefront in real time — powered by watsonx and Adobe Edge Delivery.

  • Turning retail media into an intelligent self-service engine

    In collaboration with DOUGLAS Marketing Solutions and ANNEMARIE BÖRLIND, IBM iX hosted a masterclass on transforming an e-commerce shop into a self-service Retail Media platform. This solution now enables over 400 brands to manage campaigns independently, with real-time insights, automated workflows, and closed-loop measurement.

  • Ecosystems in the Age of AI

    IBM iX highlighted how leading brands like Fressnapf, Grey, METRO.digital, Schaeffler, and others are building brand-led ecosystems — faster, more connected, and designed for co-creation.

  • The IBM iX Sneaker Storefront

    A standout demo featured the Sneaker Storefront, which dynamically generated personalized landing pages at scale. This showcased how GenAI can transform static campaigns into living, responsive experiences tailored to individual customer needs.

  • Fireside Chat: Creativity, Marketing & AI

    On 17 September, Adobe’s Claire-Louise Green and IBM’s Jay Trestain joined forces for a fireside chat at the Thought Leaders’ Summit. They explored how creativity, marketing, and AI converge to reimagine customer experience — from GenAI-driven personalization to transforming the content supply chain.

Our DMEXCO focus – shaping Intelligent Experiences with AI

  • (Agentic) AI & Data Transformation

    Harness AI agents and data intelligence to drive faster, smarter business decisions.

  • Customer Data & Marketing Automation

    Turn customer insights into personalised, automated engagement at scale.

  • Digital Ecosystems & DXP

    Build connected platforms that integrate seamlessly across your digital landscape.

  • Digital Product & Experience Design

    Design human-centered products and services that delight users and deliver results.

  • Change Consulting, Communications & Process Transformation

    Guide teams through transformation with clear communication and actionable change strategies.

  • Digital Commerce & Customer Service

    Create seamless, AI-enabled commerce and service experiences that boost satisfaction and revenue.

  • Content Supply Chain

    Streamline content creation, management, and delivery with intelligent workflows.

Services

Supported by our partner
ecosystem

Want to talk to us directy? Happy to connect!

Yesim Yoldas-Vageeswaran
Head of Event & Sales Marketing
Yannick Zimmer
Account Executive
+49 1723770340

IBM iX – Technology is nothing without the Human Factor.

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