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Women in Tech: The Rise of Agentic Marketing

16 April, 2026
4 – 7 pm
IBM iX Studio Düsseldorf

Secure your spot

Moving beyond the prompt: Welcome to the era of AI agents

Forget static chatbots and simple content generation. At the next Women in Tech event, we dive deep into the next frontier of digital transformation: Agentic Marketing. We explore how AI systems are evolving from passive assistants into proactive “doers” that plan goals, navigate tools and optimise results autonomously.

Through exclusive, real insights from global leaders like IBM, you will discover how marketing workflows are being fundamentally re-engineered. This is your chance to see how “Super Agents” are already orchestrating complex processes and to discuss how your own role will evolve in this agent-driven world. Join us to move from digital execution to the strategic orchestration of the future.

What’s in for you?

  • Inspiring Keynotes

    Discover how agentic systems are reshaping marketing and technology. The keynote from IBM offers sharp insights and forward‑looking ideas that help you understand what is coming next.

  • Interactive Workshop

    Boost your skills in two focused sessions: one gives you a quick introduction to GEO and shows how to improve your setup, while the other helps strengthening your self‑branding and supporting your career with AI agents.

  • Networking

    Connect with like-minded professionals over food and drinks. Exchange ideas and listen to personal stories on leadership, career growth, inclusion and more.

  • Personal Growth

    Gain clarity, confidence and new impulses for your next step. Leave with tools, inspiration and a clearer sense of how to shape your role in an AI‑infused future.

Event programme

4.00 – 4.30 pm

Arrival & Registration

Moderation by Melanie Warzyc, Communications & Event Manager, IBM iX

Ann Figueroa, Data Engineer, IBM iX
Karsten Stracke, Digital Business Consultant, IBM iX

More details soon

5.10 – 5.30 pm

Coffee Break

Moderation by Inge Scheibel, Practice Lead Data-Driven Marketing, IBM iX

 

Panelists:
Lena Marquardt, Lead Retail Media Intelligence & Analytics, Douglas Marketing Solutions
Oksana Kulikova, Global Head of Marketing Automation & Customer Data Platform, Metro AG

Choose between “How to GEO?” and “Agentic Marketing Yourself” to deepen for generative engine optimisation skills or to let the agents work just for yourself the best way.

Stay for chat, drinks, and snacks until you feel like heading home.

Great minds incoming –
more speaker details soon

Lena Marquardt

Lead Retail Media Intelligence & Analytics, Douglas Marketing Solutions

Oksana Kulikova

Global Head of Marketing Automation & Customer Data Platform, Metro AG

Aslihan Yilmaz-Hauck

Account Partner, IBM

Judith Bremer

Marketing & Communications Lead, IBM iX

Inge Scheibel

Practice Lead Data-Driven Marketing, IBM iX

Ann Figueroa

Data Engineer, IBM iX

Markus Dietrich

CEO, IBM iX

Karsten Stracke

Digital Business Consultant, IBM iX

Save your spot now

Understanding how Agentic AI works today is the ultimate competitive advantage for tomorrow. Join us to network with the women who are currently coding, managing and leading this revolution.

Event location

IBM iX Studio Düsseldorf
Plange Mühle 1
40221 Düsseldorf

Any questions?


Don’t hesitate to contact us!

Melanie Warzyc
Corporate Communications & Event Manager