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Digital services that deliver impact

We connect strategy, experience design, technology and AI to create integrated digital solutions with lasting impact.

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Deep industry expertise – from idea to implementation

  • Digital Strategy & Consulting

    Strategic guidance to align business objectives, digital capabilities and long‑term growth.

  • Experience Design

    Human‑centred design of meaningful, consistent and scalable customer experiences.

  • Technology, Data & AI

    Scalable platforms, data‑driven architectures and responsible data and AI solutions.

End-to-end services for digital innovation

Our services are closely connected – enabling future‑ready solutions across marketing, sales, customer service and IT.

What is your challenge?

Whether a concrete project or a strategic question, we offer personal advice and develop tailored solutions together with you.

Strong technology partners for scalable solutions

Technology overview

Proven results – what our clients say

Wir entwickeln neue Produkte, Services,
Systeme, Tools & Plattformen

“IBM iX has become an indispensable partner in the digital transformation of our customer communications – from strategic consulting through to successful implementation.”

Tino Hölters
Vice President CRM 
& Master Data, METRO AG

“A key success factor was the trust between Lufthansa, Adobe and IBM: we trust each other to work together and take responsibility as a team for the same goal.”

Karsten Krämer
Platform Lead Content Management, 
Services, Infrastructure

Frequently asked questions

IBM iX supports organisations throughout the entire digital transformation process. This includes strategic analysis, experience design, technology implementation and the integration of data and artificial intelligence. The goal is to create scalable digital solutions with measurable business impact.

The services of IBM iX are suitable for organisations in B2B, B2C and the public sector. IBM iX works with medium-sized and large organisations across a wide range of industries.

IBM iX works with leading technologies and platforms across cloud, data, artificial intelligence, commerce and experience systems. Technology selection is solution-oriented and aligned with specific business requirements.

IBM iX applies artificial intelligence to analyse data, automate processes, personalise customer experiences and support better decision-making. AI is integrated responsibly and always aligned with clear business objectives.

IBM iX designs customer experience across the entire customer journey. By combining strategy, experience design, technology and data, IBM iX creates consistent, user-centred and effective digital experiences across all touchpoints.

IBM iX combines creative expertise with deep technological and strategic capabilities. As part of IBM, IBM iX delivers end-to-end digital services, integrating experience design with enterprise technology, data and AI.