Unlock Consumer Trust with Universal Consent Management

Discover why consumer data privacy is crucial in modern marketing. Read our whitepaper and learn why a Universal Consent Management (UCM) system is a true competitive advantage.

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Today’s marketing landscape requires businesses to prioritise consumer data privacy like never before. Consumers demand transparency regarding data usage and preferential settings. By adopting Univeral Consent Management (UCM) principles, marketers can foster trust, streamline operations, and unlock valuable opportunities in personalised marketing.

Our IBM iX whitepaper emphasizes the importance of a holistic approach to UCM, going beyond traditional cookie consent.

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Universal Consent Management is an integrated service component at IBM iX. Talk to our experts about your opportunities.

Jan Kempelmann
Practice Lead Data-Driven Marketing
Inge Scheibel
Inge Scheibel
Practice Lead Data-Driven Marketing, IBM iX