Women in Tech Munich AI vs. Human Creativity

Reinventing Marketing: How AI enhances marketing – and why human insight remains key

Johanna Heise, Head of Brand & Culture at heise, will reveal how AI fuels marketing success and share her secret to staying ahead. Experts from Bertelsmann, Vision Eleven, Merkur TZ, and Territory Media will tackle the big question: Why the hack should a marketeer care about AI?

Will AI replace us — or make us stronger? How are leading companies navigating AI adoption in Marketing? What are the hidden challenges, and how can we master them?

Join us for an afternoon of inspiration, bold discussions, and hands-on learning. Connect with industry leaders, gain invaluable insights, and expand your network in an empowering atmosphere.