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Insights

Recap: Women in Tech Munich AI vs. Human Creativity

At this inspiring event, women and allies came together to showcase how AI is transforming marketing, not by replacing human insight, but by enhancing it. Through thought-provoking discussions and real-world examples, we explored how technology and human creativity can work hand in hand to redefine the future of our industry.

Reinventing Marketing: How AI enhances marketing – and why human insight remains key

Johanna Heise, Head of Brand & Culture at heise, revealed how AI is fueling marketing success and shared her personal secret to staying ahead in a fast-changing landscape. Experts from Bertelsmann, Vision Eleven, Merkur TZ, and Territory Media tackled the big question: Why the hack should a marketeer care about AI?

Together, we explored whether AI will replace us, or make us stronger. Leading companies shared how they are navigating AI adoption in marketing, uncovering hidden challenges and offering real-world strategies to overcome them.

The afternoon was filled with inspiration, bold discussions, and hands-on learning. Attendees connected with industry leaders, gained invaluable insights, and expanded their networks in an open and empowering atmosphere.

Event Highlights

Inspiring Keynote

Attendees gained valuable insights from Johanna Heise, Head of Brand & Culture at heise, as she unveiled how AI is driving marketing success and empowering her team to overcome challenges, stay ahead, and work smarter, not harder.

Panel Discussion

The event offered a deep dive into how industry leaders are navigating AI in marketing, uncovering why it matters, the challenges involved, and how it’s shaping the future of the industry.

Interactive Workshop

In an interactive hands-on session, participants tackled the real-world challenges of adopting AI in marketing, uncovering actionable strategies to overcome barriers and unlock AI’s full potential.

Great People & Drinks

The event wrapped up with great conversations, as like-minded professionals connected and shared ideas over delicious food and drinks.

On the agenda

3.30 pm

Arrival & Registration

3.50 pm

Welcome

Anne Kikkuts, Director Marketing, IBM iX

Nadja Männel, Associate Partner, IBM

4.00 pm

Keynote

Thanks AI, I feel empowered

Johanna Heise, Head of Brand & Culture, heise | CEO, heise Ventures | Member of the Executive Board, heise academy

4.30 pm

Panel Discussion

Why the hack should a marketeer care about AI?

Adriane Kovacevic, Director Marketing & Business Development, Vision11

Agnieszka Kutyla, Data & Analytics Consultant, self-employed

Johanna Heise, Head of Brand & Culture, heise | CEO, heise Ventures | Member of the Executive Board, heise academy

Meike Arendt, Marketing Lead, Mediengruppe Münchner Merkur tz

Nadja Männel, Associate Partner, IBM

5.15 pm

Coffee Break

5.30 pm

Workshop

Challenges in AI adoption in Marketing

Shilpa Marathe, Experience Design Director, IBM iX

6.15 pm

Wrap-up

6.30 pm

Networking with Food & Drinks

Our strong line-up

Adriane Kovacevic

Director Marketing & Business Development, Vision11

Agnieszka Kutyla

Data & Analytics Consultant, self-employed

Johanna Heise

Head of Brand & Culture, heise | CEO, heise Ventures | Member of the Executive Board, heise academy

Meike Arendt

Marketing Lead, Mediengruppe Münchner Merkur tz

Anne Kikuts

Director Marketing, IBM iX

Nadja Männel

Associate Partner, IBM

Shilpa Marathe

Experience Design Director, IBM iX

Key Takeaways of the Event

Couldn’t make it or want to relive the best moments? We’ve got you covered! Download the full recap to dive into the most valuable insights, practical tips, and inspiring stories shared on stage.

Download now