Recap: Women in Tech Munich AI vs. Human Creativity

At this inspiring event, women and allies came together to showcase how AI is transforming marketing, not by replacing human insight, but by enhancing it. Through thought-provoking discussions and real-world examples, we explored how technology and human creativity can work hand in hand to redefine the future of our industry.

Reinventing Marketing: How AI enhances marketing – and why human insight remains key

Johanna Heise, Head of Brand & Culture at heise, revealed how AI is fueling marketing success and shared her personal secret to staying ahead in a fast-changing landscape. Experts from Bertelsmann, Vision Eleven, Merkur TZ, and Territory Media tackled the big question: Why the hack should a marketeer care about AI?

Together, we explored whether AI will replace us, or make us stronger. Leading companies shared how they are navigating AI adoption in marketing, uncovering hidden challenges and offering real-world strategies to overcome them.

The afternoon was filled with inspiration, bold discussions, and hands-on learning. Attendees connected with industry leaders, gained invaluable insights, and expanded their networks in an open and empowering atmosphere.

 

Event Highlights

On the agenda

3.30 pm

Arrival & Registration

3.50 pm

Welcome

Anne Kikkuts, Director Marketing, IBM iX

Nadja Männel, Associate Partner, IBM

4.00 pm

Keynote

Thanks AI, I feel empowered

Johanna Heise, Head of Brand & Culture, heise | CEO, heise Ventures | Member of the Executive Board, heise academy

 

4.30 pm

Panel Discussion

Why the hack should a marketeer care about AI?

Adriane Kovacevic, Director Marketing & Business Development, Vision11

Agnieszka Kutyla, Data & Analytics Consultant, self-employed

Johanna Heise, Head of Brand & Culture, heise | CEO, heise Ventures | Member of the Executive Board, heise academy

Meike Arendt, Marketing Lead, Mediengruppe Münchner Merkur tz

Nadja Männel, Associate Partner, IBM

 

 

 

 

 

5.15 pm

Coffee Break

5.30 pm

Workshop

Challenges in AI adoption in Marketing

Shilpa Marathe, Experience Design Director, IBM iX

6.15 pm

Wrap-up

6.30 pm

Networking with Food & Drinks

Our strong line-up

Adriane Kovacevic

Director Marketing & Business Development, Vision11

Agnieszka Kutyla

Data & Analytics Consultant, self-employed

Johanna Heise

Head of Brand & Culture, heise | CEO, heise Ventures | Member of the Executive Board, heise academy

Meike Arendt

Marketing Lead, Mediengruppe Münchner Merkur tz

Anne Kikuts

Director Marketing, IBM iX

Nadja Männel

Associate Partner, IBM

Shilpa Marathe

Experience Design Director, IBM iX

Event location

IBM Watson Center Munich, 21 floor
Design Offices Munich Highlight Towers
Mies-van-der-Rohe-Straße 6
80807 München

More impressions

Join the Women in Tech Community

Any questions?


Our Women in Tech Community managers Anne and Jil are happy to help!

Anne Kikuts
Director Marketing, IBM iX Düsseldorf
Jil Perdacher
Jil Perdacher
Marketing Manager, IBM iX