Adobe Experience Lab – Official Opening 2024

Adobe Experience Lab Official Opening

Let’s celebrate the opening of the Adobe Experience Lab – powered by IBM iX – and dive into the hot topics from Adobe Summit 2024 Las Vegas firsthand!

23 April, 2 pm | Adobe Experience Lab | Dusseldorf

Interested? Get in touch!

What happens in Vegas
comes to Dusseldorf

IBM iX and Adobe are opening the “Adobe Experience Lab” – the new center of excellence for all innovators across industries. And what better way to do this than to bring the latest trends of the Adobe Summit from Las Vegas to Dusseldorf? Get first-hand insights, explore cutting-edge GenAI and learn about captivating customer cases. Experience a day full of discussion and networking with barista coffee, cold drinks and snacks in a special location. Secure your seat now for the exclusive kick-off event in Dusseldorf.

Highlights

Get first-hand insights into the Adobe Summit’s 2024 top topics and discover the latest in GenAI, personalisation at scale, and more.

Experience through exciting use cases how the platform turns raw data into actionable insights, boosting customer engagement and drives business growth.

Meet industry leaders and technology experts and exchange ideas on tailored solutions for your business challenge.

Grab a coffee, a cold drink and snacks and enjoy networking in a relaxed atmosphere with a stunning view of Dusseldorf’s Media Harbor.

Agenda | Opening 23 April

The Adobe Experience Lab – powered by IBM iX – is a unique collaboration and innovation space, where IBM iX and Adobe experts, clients, and industry leaders share the latest learnings and knowledge. Let’s develop tailored solutions collaboratively and identify new business opportunities through direct exchange!

The opening event will feature informative keynotes, breakout sessions, live demos, lively discussions, and networking opportunities with key players and leading experts.

1.30 pm

Reception & Get-together

2 pm

Welcome & Introduction

2.15 pm

Keynote “GenAI” – Dr. Bernd Eßmann

3 pm

Coffee Break

3.30 pm

Breakout Sessions

5 pm

Keynote “The Adobe Story” – Hartmut König

In the world of digital marketing, the goal has always been to send the right message at the right time. But why do so many companies struggle here? It’s because they face a simple but tough problem:
[DATA x CONTENT = RELEVANT EXPERIENCES]
The issue? They can’t access the data they need, and they don’t have enough or the right kind of content. Plus, it’s hard to match up data with content fast enough because there are many possible combinations.

That’s where generative AI comes in—it’s here to help solve this challenge!

5.45 pm