Adobe Experience Lab Official Opening

Join us to celebrate the opening of the Adobe Experience Lab – powered by IBM iX – and dive into the hot topics from Adobe Summit 2024 Las Vegas firsthand!

23 April, 2 pm | Adobe Experience Lab | Dusseldorf


Register now

What happens in Vegas
comes to Dusseldorf

IBM iX and Adobe are opening the “Adobe Experience Lab” – the new center of excellence for all innovators across industries. And what better way to do this than to bring the latest trends of the Adobe Summit from Las Vegas to Dusseldorf? Get first-hand insights, explore cutting-edge GenAI and learn about captivating customer cases. Experience a day full of discussion and networking with barista coffee, cold drinks and snacks in a special location. Secure your seat now for the exclusive kick-off event in Dusseldorf.

Why attend?

Get first-hand insights into the Adobe Summit’s 2024 top topics and discover the latest in GenAI, personalisation at scale, and more.

Experience through exciting use cases how the platform turns raw data into actionable insights, boosting customer engagement and drives business growth.

Meet industry leaders and technology experts and exchange ideas on tailored solutions for your business challenge.

Grab a coffee, a cold drink and snacks and enjoy networking in a relaxed atmosphere with a stunning view of Dusseldorf’s Media Harbor.

Agenda | Opening 23 April

The Adobe Experience Lab – powered by IBM iX – is a unique collaboration and innovation space, where IBM iX and Adobe experts, clients, and industry leaders share the latest learnings and knowledge. Let’s develop tailored solutions collaboratively and identify new business opportunities through direct exchange!

The opening event will feature informative keynotes, breakout sessions, live demos, lively discussions, and networking opportunities with key players and leading experts.

1.30 pm

Reception & Get-together

2 pm

Welcome & Introduction

2.15 pm

Keynote “GenAI” – Dr. Bernd Eßmann

2.45 pm

Keynote “The Adobe Story” – Hartmut König

In the world of digital marketing, the goal has always been to send the right message at the right time. But why do so many companies struggle here? It’s because they face a simple but tough problem:
The issue? They can’t access the data they need, and they don’t have enough or the right kind of content. Plus, it’s hard to match up data with content fast enough because there are many possible combinations.

That’s where Generative AI comes in—it’s here to help solve this challenge!

3.45 pm

Coffee Break

4.15 pm

Break-out Sessions

5.45 pm

Summary & Wrap-up

6 pm

Networking, Snacks & Drinks

Our strong line-up

Annojan Vageeswaran

CSO IBM iX Düsseldorf, Austria & Croatia

Markus Dietrich

CEO IBM iX Düsseldorf, Austria & Croatia

Samira Imsirovic Kaya

CTO & Managing Director IBM iX Düsseldorf, Austria & Croatia

Omar El Agrebi

Director Sales & Alliance | Adobe Lead DACH, IBM iX

Dr. Bernd Essmann

Executive Director Digital Platform Consulting, IBM iX


Hartmut König

CTO for Central Europe, Adobe

Julian Stank

Head of Expert Solution Consulting, Data & Activation

Christian Vogel

Go-to-market Lead Content
for Central Europe, Adobe

Jan Kempelmann

Executive Director & Practice Lead, IBM iX

Inge Scheibel

Principal Solution Consultant, IBM iX

Michael Frey

Solution Architect, Director Practice – Content & Workflows, IBM iX

Daniel Strmečki

Director Digital Platforms, IBM iX

Register now and save your seat

Be one of the first to explore the Adobe Experience Lab in Dusseldorf and join the exclusive opening event.

Plan your trip

Location: Adobe Experience Lab
IBM iX Studio Dusseldorf
Plange Mühle 1
40221 Dusseldorf

Any questions? Talk to our expert.

Mikail Sözeri
Senior Alliance Manager | IBM iX DACH