Marketing Operations Manager (f/m/x)

IBM iX – Designing Tomorrow

Less blah. More impact. 
 
You don’t just manage campaigns. You make marketing happen.

At IBM iX, we design intelligent experiences that really make a difference. No egos. No unnecessary noise. Just people who care.  
 
Locations: Berlin, Düsseldorf | Working model: Full-time, hybrid | Part-time option from 60%

Good marketing rarely fails because of a lack of ideas – but because of systems. That’s exactly where you come in.  
You ensure that campaigns run smoothly, data is accurate throughout the funnel and marketing and sales truly work together. You bring structure to execution, create transparency – and lay the foundation for reliable pipeline growth.

Your contribution: You enable what makes pipeline growth possible.

Your tasks

Think clearly. Execute flawlessly.

• Execute marketing campaigns in HubSpot, Salesforce and the CMS with a focus on conversion, consistency and qualityBuild, structure and optimise campaigns in line with clearly defined standards and best practices
• Implement and maintain marketing operations processes in day-to-day campaign execution: lead routing, data quality, attribution, data enrichment and automation
• Ensure consistent, analysable funnel, lead and campaign data as a basis for sound decision-making
• Contribute to the continuous optimisation of our marketing operations infrastructure: identify process gaps, suggest improvements, implement together
• Collaborate closely with Marketing, Sales and other stakeholders and actively support enablement, knowledge sharing and improved ways of working

What you bring

Structure, understanding of systems and ownership.

• Several years of experience in marketing operations or campaign management, ideally in a B2B environment
• Strong knowledge of CRM and marketing automation systems such as HubSpot Marketing Hub, Salesforce Sales Cloud and CMS platforms (for example WordPress, Storyblok, Contentful)
• Experience in the hands-on execution of integrated marketing campaigns
• Strong understanding of lead management, funnel logic and data-driven marketing
• Structured, precise way of working with a high degree of ownership
• Strong communication and organisational skills with confident stakeholder management
• Hands-on mindset with a focus on reliable execution and continuous improvement and scaling of processes
• Very good German and English skills (minimum C1)

How we work together

Reliable. Collaborative. On equal footing.

• Clear responsibilities and open communication
• Leadership that provides direction while giving you the space to deliver
• Teams that focus on outcomes—not just presentations
• A strong commitment to quality and sustainable solution

What we offer 

An environment where you can make an impact.

• Challenging projects across a range of industries
• Ownership and the freedom to shape your work
• Continuous learning and access to modern technologies
• A strong network within IBM iX and IBM Consulting
• And of course: our comprehensive benefits package that supports your work-life balance and wellbeing, along with regular team and company events – and more

What else you should know 

IBM iX is committed to creating an inclusive workplace that provides equal opportunities for everyone. We especially encourage people with diverse backgrounds, perspectives and experiences to apply.

Interested?

We look forward to your application in English, including your CV and references. Feel free to include relevant project examples that showcase your work.

Do you have any questions about the role?

Please contact your Talent Acquisition Partner: Jara Wilkening, join-ix@ibmix.de