Meet IBM at AI Summit 2025

Join us in Kitzbühel and discover how to turn AI into business value — by building it around people.

24 – 26 June 2025
Grand Tirolia Hotel, Kitzbühel

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/imagine people setting the vision, and AI making it fly.

The AI Summit Kitzbühel brings together business and technology leaders from across Europe to shape the future of AI. Taking place at the exclusive Grand Tirolia Hotel in the Austrian Alps, the event offers a unique setting for focused conversations, hands-on sessions, and real connections.

As your trusted guide to human-centered AI, we will be on-site to showcase how we help organisations design, build, and scale AI solutions, always grounded in human needs, business strategy, and real impact. Because we believe technology is nothing without the Human Factor – and AI works best when it happens for people, not to them.

Learn more about our AI Services →

Connecting the dots with AI:
Data, workflows, people.

Human-centered AI

We show how AI augments human capabilities, not replaces them. From rethinking roles to empowering smarter decisions and more meaningful work.

AI Strategy & Intelligent Integration

AI only creates value when it’s built into the business. In our Masterclass, we reveal how to align AI initiatives with your organisation’s strategy, unlocking efficiency, innovation, and new value streams.

Applied Innovation & Co-Creation

AI adoption starts with the proper use case. Through hands-on sessions, we help you identify real challenges and co-create your first AI solution, using Enterprise Design Thinking.

Creative Intelligence in Marketing

Data meets creativity and scales it. In our Panel, we explore how AI transforms customer experiences, creative workflows, and decision-making across the marketing value chain.

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Experience personalisation in real time

At our booth, discover how a sneaker becomes a storytelling surface. The IBM iX Virtual Storefront combines watsonx and Adobe Edge Delivery Services to dynamically generate personalised landing pages in real time and at scale.
See how generative AI transforms static campaigns into living, responsive experiences tailored to individual customer needs.

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Our sessions at a glance

Tuesday, 24 June

10.00 – 10.45 am

Keynote: The Future of Work:
powered by AI, driven by people

As AI transforms the business landscape, the future of work is not just about technology — more than ever, it’s about people. In this thought-provoking keynote, leaders from IBM share their journey of embracing AI at a global scale, redefining roles, and reshaping organizational culture. You’ll gain a strategic perspective on how AI is accelerating innovation, enabling smarter decisions, and augmenting human potential, not replacing it. Discover what’s coming next, what it means for your business, and how to lead your organization into the AI-powered future with purpose and impact. The future belongs to those who succeed in mastering the human machine interface.

Speaker:
Deborah Hüller, Partner, IBM
Daniel Unkelhäuser, Markerting & Comms Leader, IBM

12.00 – 12.45 pm

Panel: AI in Workforce

Collaborative Intelligence: Enhancing Human Capabilities with AI
Learn how AI supports real-world applications, enhances decision-making, and boosts productivity.
Additionally, the panel will address the social and organizational impacts of human-AI collaboration, providing a holistic view of the future of work and innovation.

Panelists:
Thomas Baumgaertner, Head of Strategy and Transformation, IBM

2.45 – 3.15 pm

Masterclass: Intelligent Integration: The Executive Guide to AI-Driven Business

In a world where artificial intelligence is reshaping industries at lightning speed, the true competitive advantage lies not in adopting AI for its own sake, but in integrating it intelligently into the core of business strategy.
This is a high-impact Masterclass designed for business leaders, strategists, and decision-makers who want to bridge the often-misaligned worlds of business goals and technological innovation. This session goes beyond the hype to uncover how AI can be purposefully aligned with real organizational needs –driving operational efficiency, unlocking new value streams, and fostering data-informed decision-making.

Speaker:
Fabio de Paepe, AI & Data Engineer, IBM iX
Atousa Khajehpour Khoei, Data Scientist, IBM iX

Thursday, 26 June

9.35 – 10.35 am

Deep Dive: Build your first AI use cases with us and Enterprise Design Thinking

Join us for a dynamic 60-minute hands-on session where you’ll take your first steps into the world of AI with the support of the Enterprise Design Thinking framework. Using innovative thinking methods, you’ll collaborate with peers to identify real business challenges, explore the potential of AI, and co-create your first AI use case. Whether you’re just starting your AI journey or looking to bring structured creativity to your organisation, this session offers a practical, guided approach to designing impactful AI solutions tailored to your business needs.

Speaker:
Laureen Schausberger, Managing Experience Architect, IBM
Eva Haller, Managing Strategy Consultant, IBM

10.45 – 11.30 am

Panel: AI in Marketing

The Creative Power of AI: Automation and Innovation in Marketing
Leading CMOs and CCOs explore how Artificial Intelligence is revolutionizing marketing by automating creative processes and developing innovative strategies. Discover how AI enhances personalized customer experiences and data-driven market analysis, offering limitless possibilities for modern marketing. This panel offers insights into achieving increased efficiency and creativity through the use of AI.

Speaker:
Dennis Looks, Director Digital Strategy, IBM iX