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Save the Date: DMEXCO 2026

23 & 24 September 2026
Koelnmesse | Hall 6.1, Booth B-030

Come by and see how CX evolves when systems,
agents and AI actively shape what happens next.

Stay updated! Get in touch

The future of CX is already here.

 

Customer experience is entering a new phase.
Less about guiding users through journeys. More about shaping how decisions happen in the background. Interfaces fade. Systems learn. Experiences become more fluid, more contextual and more autonomous.

At dmexco 2026, IBM iX explores the future of CX — and what it takes to design it intentionally. We look at what it takes to design not just experiences, but the logic behind them.

Learn more about this topic

Explore how CX is shifting.

  • Consumer

    From users to signals.
    People no longer move step by step through defined journeys. Their intent is picked up, interpreted and translated into action.
    What does it take to design for behaviour instead of navigation?

  • Customer Service

    From interaction to orchestration.
    Service flows continuously. Rules, data and AI shape outcomes before a request is even made.
    Where do you design when the answer happens before the question?

  • Marketing

    From storytelling to system prompting.
    Messages travel through algorithms before they reach people. Clarity and structure become as important as creativity. What does strong marketing look like when machines are part of the audience?

  • Content

    From creation to controlled meaning.
    Content scales fast. Meaning doesn’t.
 Structure, context and governance make the difference. How do you keep content consistent when systems generate and transform it?

  • Ways of working

    From output to orchestration.
    Teams co-create with AI. Roles shift. Decisions move faster. Processes become more dynamic. How do you stay intentional when execution accelerates?

Save the date. Join the conversation.

  • Explore real-world use cases across industries
  • Experience AI-driven CX in action
  • Talk to strategists, designers and technologists shaping what’s next
  • Get a clear view on what to do now –  and what to stop doing

More to come soon — including sessions, demos and exclusive insights.

Fill out the form to stay updated.

 


Questions? Let’s talk!
Get in touch!

Yesim Yoldas-Vageeswaran
Head of Event & Sales Marketing, IBM iX
+49 174 9966928
Anna Dubrovska
Director Growth - Consumer Industry, IBM iX
+49 17611103116